WebMax Bolsters Digital Mortgage Platform with Addition of 4 C-Level Executives

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The mortgage technology company adds experience and talent around its already prominent digital platform prior to beginning Series A round of funding.

It’s an exciting time to be with WebMax. Our company is experiencing solid growth with a great team. With these new additions and strategic investors, we can cement our place as a leader in the digital mortgage space.

WebMax, a digital mortgage solution provider, announced Monday that the company has positioned itself for advancement with the addition of three C-Level executives and promotion of its VP of Operations to Chief Operating Officer. The new executive team plans to advance WebMax’s accelerated growth, increase revenue, add strategic partnerships, and fast track their proprietary software platform. The FinTech company makes these hires and promotions as it finishes its seed round and begins its Series A round.

Siera Smith, MBA, served as WebMax’s VP of Operations throughout 2017 and 2018. In this role, Smith focused on strategic planning and goal-setting while also creating, implementing, and managing key organizational policies, processes, reports, and standardizations. Her implementation of a successful company SOC Audit, certification as a Six Sigma Green Belt, and having a hand in every department of WebMax contributed to the company’s early growth. In Smith’s new role as Chief Operating Officer, she will expand on her already-implemented initiatives while continually raising WebMax's bottom line through improved efficiencies. Smith’s role as COO will increase employee and client satisfaction as the company fosters growth with strategic onboarding of new C-Level executives and bring about new investor opportunities.

“For the last 2 years, Smith has been a key contributor to WebMax’s growth within the mortgage and technology industries through her strong company initiatives and implementation of valuable team tactics,” WebMax President and CEO Curt Tegeler said. “With her moving into the role of COO, the company’s expansion and optimization of its digital mortgage platform will be key factors in reaching investors for the sustainment of accelerated growth.”

WebMax’s accelerated growth is also marked by the addition of Jared Beach as Chief Revenue Officer and Kelley DeSantis, MBA as Chief Marketing Officer. The two new executives plan to increase revenue and boost the company’s sales through strategic partnerships and new business relationships.

Beach is the former CEO of Endeavor, an athletic performance apparel company that uses new technology to develop its products. He spent 10 years with the company prior to shifting his focus on investment banking. In the CRO role at WebMax, he will oversee sales and future capital raises to ensure the vitality of the company.

DeSantis is the former Executive Director, Head of Exchange Traded Funds Marketing at J.P. Morgan Asset Management, where she implemented the go-to-market strategy for financial intermediaries. In the CMO role at WebMax, she plans to add new strategic partnerships that will enhance software integrations, strengthen WebMax products, and create an ecosystem for referrals to increase new client acquisitions.

WebMax also welcomes the addition of new Chief Information Officer, Benjamin LaRue, to its development and technology team. LaRue brings with him more than twenty years of software development experience, including four years as CTO of PrintFly, a tech-driven leader in custom apparel. LaRue’s experience with expanding companies from startup to acquisition, will be key in the growth of WebMax’s development team.

“It’s an exciting time to be with WebMax. Our company is experiencing solid growth with a great team. With these new additions and strategic investors, we can cement our place as a leader in the digital mortgage space,” said Tegeler.

About WebMax
WebMax, (http://www.webmaxco.com) believes that home buyers need a simpler, faster way to acquire a mortgage. In order to achieve this, WebMax provides intuitive digital mortgage software solutions designed to deliver a superior consumer borrowing experience while reducing the loan manufacturing cost. With products spanning the entire digital mortgage process, from the first borrower click to the last lender approval, WebMax makes sense of the digital-first regulatory-ridden mortgage Industry for borrowers and lenders alike.

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Joe Pekula
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Siera Smith
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