Engagement gets members started. New adherence and digital navigation are built to carry them through to high-quality, lower-cost care – improving health outcomes and containing costs.
FRESNO, Calif., Nov. 10, 2026 /PRNewswire-PRWeb/ -- Personify Health®, the company making healthier easier and less costly, today unveiled a purpose-built wellbeing platform designed for the gap that engagement-only solutions have left open. Employers can purchase it now for 2027 go-live. Most programs get employees to sign up and earn rewards. Few help them follow a care plan once a health issue appears, and fewer still steer them to the care their employer already pays for. Personify's platform adds adherence, which keeps members on their care plans, and AI-powered digital navigation, which guides them to care within their benefits, including providers vetted for quality and cost.
The aim is a wellbeing program employers can hold to the same standard as the rest of their benefits spend: did health improve, and did cost follow? The platform builds upon more than 20 years of personalized engagement, and it gives benefits leaders a way to put wellbeing to work on the health issues that drive their costs.
Personify's platform arrives as employers face another year of rising costs. Employers project a median 9.2% increase in healthcare costs in 2027, and costs could climb a cumulative 76% over 10 years, about double the rate of general inflation. Wellbeing programs that were funded to attract and retain talent are now being asked to show a return on spend. Participation numbers don't answer that question. Better health and lower cost do.
"Sign-ups and step counts were never going to satisfy a CFO," said Ed Liebowitz, president and general manager, Wellbeing, at Personify Health. "Employers pay for provider networks and benefit programs that can go underused. Our platform closes that gap by keeping members on their care plans and guiding them to the care their benefits already cover, whatever health issue comes up."
Engagement is where results begin. Personify Health serves more than 30 million adults across thousands of US employers. In a study validated in 2025 by the independent Validation Institute, members who actively participated in Personify's wellbeing program lowered key risk factors for heart disease and diabetes, including blood pressure, BMI and blood glucose, more than similar members who did not.
Employers can now add one or both new capabilities. Every employer starts with Personify's core engagement experience. At its core sit Personalized Wellness Plans that deliver a dynamic, goal-driven journey to help members focus on the actions that matter most. Powered by our intelligence engine PercyIQ and grounded in evidence-based practices, Personalized Wellness Plans use available member data to provide personalized guidance and clear next steps. As members' health needs, behaviors, and progress evolve, recommendations are updated to remain relevant, actionable, and meaningful. Personalized Wellness Plans are catered to the preventative health actions that can most benefit the Member including physical activity, nutrition, emotional health and financial wellbeing. PercyIQ works on the back end to ensure the plan evolves with the members as their needs and risk level change.
- Adherence: Adherence turns intervention insights into continued action, helping members stay engaged and follow through on their care plans. This helps close the gap between identifying the right care and members actually taking action. When a member reports a health event, such as new joint pain, the platform connects them to the employer's existing provider network and wrap-around benefits programming, while helping the member follow their personalized care plan.
- Digital navigation: An AI-powered assistant delivered through Percy, Personify's member companion, answers practical questions about what a plan covers and what to do next. It then directs members to care within their plan, including digital and in-person providers vetted for quality and cost.
Used together, the two capabilities ensure the members use the right benefits at the right time and follow through their care plans.
"As Personify Health has expanded and diversified its offerings, we've seen firsthand the impact the program has on our employees through the many success stories they share about improving their health, activity levels, sleep habits, nutrition, and overall well-being," said Greg Hermanson, executive vice president and chief administrative officer at SWBC, a client of Personify Health. "As a self-insured organization, we see reduced medical claims as a direct byproduct of partnering with a sophisticated wellbeing provider like Personify Health."
The new experience is grounded in evidence-based best practices and brings together a modern user interface, Personalized Wellness Plans, and smarter navigation to strengthen how Personify Health engages and supports members. Powered by PercyIQ, each Personify Health member is on a unique health journey. Personalized daily actions turn long-term health goals into actionable steps members can take with the flexibility to make them work for real life. Personify Health created the experience with Work & Co, part of Accenture Song, the design and technology company behind digital products for Apple, IKEA, and Nike. The company also partnered with The Decision Lab, a Montreal-based applied behavioral science firm, to redesign its rewards strategy around actions that support better health outcomes.
Employers can purchase the reengineered wellbeing platform now for 2027 go-live. Personify Health will share more at HLTH 2026, November 15 to 18, in Las Vegas at Booth #4141.
All trademarks, service marks, and logos displayed on these materials (the "Trademark(s)") are registered and unregistered trademarks of Personify Health, Inc. or third parties who have licensed their Trademarks to Personify Health, Inc. All other trademarks, registered or unregistered, are the property of their respective owners.
About Personify Health
Personify Health is on a mission to make health simple, personal, and engaging. We created the industry's first and only personalized health platform, seamlessly fusing smart third-party administration (TPA), digital navigation, and health engagement into one dynamic, connected experience. Our platform addresses the full health continuum, harnessing cutting-edge AI and human expertise to provide a comprehensive set of solutions, ecosystem partnerships, and integrated services that deliver real, independently validated clinical outcomes and cost savings. Empowering over 30 million members and having supported thousands of companies, we are redefining how businesses and people experience health. Visit www.personifyhealth.com to learn how healthier lives and healthier businesses happen with Personify Health.
Media Contact
Kara Spak, Personify Health, 1 312-593-0596, [email protected], https://personifyhealth.com/
SOURCE Personify Health
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