Westwood One to be Exclusive Representative for Super Hi-Fi's Weathercaster Affiliate and Advertising Sales
NEW YORK, Oct. 24, 2023 /PRNewswire-PRWeb/ -- NAB Show -- Cumulus Media's Westwood One (NASDAQ: CMLS), the largest audio network in the U.S., and Super Hi-Fi, the global leader in AI-powered radio experiences for radio broadcasters and digital media platforms, today announced a partnership for Super Hi-Fi's AI-generated weather service, Weathercaster. Under the terms of the agreement, Westwood One will exclusively market and monetize Super Hi-Fi's Weathercaster.
Weathercaster is the world's only AI-powered audio-based weather report service for radio, with perfect timing and fully-automated production. Weathercaster provides highly accurate, timely information while completely automating the content creation and audio production processes. Weathercaster saves radio companies significant time and money, and allows for incredibly high-quality localized weather reports to be included with every linear radio broadcast.
"We are always looking for game-changing technological innovations that deliver exceptional results for our affiliates and modernize the audio ecosystem" said Suzanne Grimes, President, Westwood One and EVP Corporate Marketing, Cumulus Media. "Our Super Hi-Fi partnership allows us to offer our radio affiliates the highest quality weather reports for their listeners with minimal effort and maximum value."
Utilizing Super Hi-Fi's patented MagicStitch™ AI production technology, Weathercaster incorporates incredibly realistic synthetic voices, integrated sponsorships, format-specific music beds, custom station IDs, and artful production, resulting in flawlessly mixed and captivating weather reports that inform and engage listeners throughout the day.
"With Westwood One's scale and Super Hi-Fi's AI-powered innovation, we're making it easier than ever to help radio transform into a digital future that offers material growth opportunities using the power of AI," said John Bolton, Chief Business Officer at Super Hi-Fi.
For more information about affiliating Weathercaster, please contact [email protected].
To learn more about Weathercaster visit https://www.superhifi.com/products/weathercaster.
About Super Hi-Fi
Super Hi-Fi is an AI-powered SaaS platform that enables radio broadcasters and digital media platforms to build and scale premium radio experiences. Founded in 2018, the company offers the most complete and robust AI platform in radio, delivering more than 2 billion commercial API calls per month. With patented technology capable of understanding the infinite nuances within music with the expertise of a human radio producer, Super Hi-Fi creates perfectly transitioned streams of music, interviews, news, weather, advertisements, and other audio content. The company powers the radio experiences of some of today's biggest brands, including Sonos Radio, iHeartRadio, Peloton and many others. Super Hi-Fi is based in Los Angeles, California.
About Westwood One
Westwood One, the national-facing arm of Cumulus Media (NSDQ: CMLS), offers iconic, nationally syndicated sports, news, and entertainment content to more than 250 million monthly listeners across an audio network of nearly 9,400 affiliated broadcast radio stations as well as streaming and digital platforms. Westwood One is the largest audio network in America, home to premium content that defines the culture, including the NFL, the NCAA, the Masters, the AP, CBS Sports Radio, and the Academy of Country Music Awards. Westwood One also produces, distributes, markets, and sells podcasts for the Cumulus Podcast Network, which delivers on-demand access to America's leading icons of talk, sports celebrities, lifestyle personalities, and award-winning true-crime and entertainment shows. Westwood One connects listeners with their passions with big, bold voices on programs and platforms that have everyone listening. For more information, please visit www.westwoodone.com.
Karen Glover | Westwood One | [email protected]
Laura Morarity | Super Hi-Fi | [email protected]
SOURCE Super Hi-Fi