Findings from four European markets reveal insights that telecom regulators and industry leaders worldwide can apply to enhance competition and consumer value.
NEW YORK, Feb. 10, 2025 /PRNewswire-PRWeb/ -- A new analysis conducted using Tarifica's Telecom Pricing Intelligence Platform (TPIP) has found that Denmark offers the best consumer mobile value among four key European markets: Belgium, Czechia, Denmark, and Portugal. The study evaluated mobile pricing, network performance, and overall consumer value across these countries throughout 2024, offering insights into how mobile consumers are served in different regulatory and competitive environments.
Among the four nations studied, Denmark consistently led in both affordability and network performance, scoring a perfect 100/100 in all four quarters of 2024. In contrast, Belgium ranked second, buoyed by competitive pricing but hindered by weaker network performance. Portugal and Czechia, while comparable in overall score, diverged in strengths, with Portugal offering relatively competitive pricing and Czechia demonstrating stronger network performance but at the highest costs in the study.
According to Will Watts, Vice President of Product at Tarifica and author of the study, "Denmark's dominance in our ranking highlights the impact of a highly competitive telecom market with strong infrastructure investments. While pricing is a major factor in accessibility, our findings reinforce that true consumer value is a balance of both affordability and network performance."
Danish Consumers Get the Best Deal While Czech Prices Soar
A closer look at Q4 2024 pricing underscores Denmark's affordability advantage. Three Denmark emerged as the most cost-effective provider, with an average price of just US PPP $19.18 per month, more than 20% lower than the national average. The operator also led in affordability across lower-usage consumer segments.
Conversely, T-Mobile and Vodafone in Czechia were the most expensive providers, with average monthly costs of US PPP $67.40 and $67.64, respectively. Czechia's high costs were largely due to a lack of low-cost plans, particularly for budget-conscious users. Vodafone, for instance, was the only operator in the study with top-tier plans exceeding US PPP $100 per month, far above the study-wide average of approximately US PPP $60 for high-usage consumers.
"The disparity in pricing between Denmark and Czechia speaks to broader market conditions, including the level of competition, regulation, and operator pricing strategies," Watts added. "For regulators and industry stakeholders in other markets, these findings illustrate the importance of fostering competitive environments that balance affordability with investment in quality service."
Implications for Global Markets
While the study focuses on these four European countries, the findings have wider implications for telecom markets worldwide. The interplay between competitive pricing, market regulation, and infrastructure investment can significantly impact consumer value. In markets where mobile costs remain high, policymakers and industry leaders may look to Denmark's model for best practices, such as ensuring strong competition, encouraging investment in network quality, and promoting consumer-friendly pricing structures.
This study leveraged TPIP's new multi-profile benchmarking feature, which allows telecom regulators and operators to instantly assess mobile and fixed broadband pricing across multiple consumer segments. By combining pricing insights with network performance data, TPIP provides a comprehensive evaluation of consumer value, making it a critical tool for stakeholders looking to refine pricing strategies and improve service delivery.
To read the full study and explore detailed charts and data, please visit Tarifica's website.
About the Telecom Pricing Intelligence Platform
This latest Data Dive analysis was based on data from Tarifica's Telecom Pricing Intelligence Platform (TPIP), which offers comprehensive data on plans from major operators around the world, empowering users to create customized profiles for in-depth comparisons and analyses. Subscribers can explore trends and visualize data with ease using intuitive tools and multiple filters for a granular view. Say goodbye to Excel-based limitations and embrace modern features like screenshot captures, alerts, and historical offers. TPIP is adaptable to client needs, allowing customization of data structure, geographical scope, and frequency.
About Tarifica
Tarifica is an industry leader in providing telecom data and software solutions to the global telecommunications sector. Specializing in telecommunications plan and pricing information, Tarifica delivers critical insights and analytics to help telecom companies and regulators make data-driven decisions. The company's clients include national regulators, mobile and fixed line operators, internet service providers, consultancies, and financial institutions worldwide. In addition to its flagship SaaS products, Tarifica offers tailored consulting services to address specific client needs. The company's commitment to innovation and excellence has established it as a trusted partner in the rapidly evolving telecom industry.
Media Contact
Penny Wiesman, Tarifica, 1 917-419-2187, [email protected], www.tarifica.com
SOURCE Tarifica
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