DALLAS, July 1, 2019 /PRNewswire-PRWeb/ -- The number of people "cutting the cord" and moving away from traditional cable and satellite TV options continues to rise.
In fact, 2018 represented a shift for OTT providers, as it marked the first year that more households in the U.S. had OTT than traditional cable or satellite services. As a result, many marketers are paying more attention to alternatives like OTT and CTV, and this is precisely what leading direct-to-consumer agency Koeppel Direct is taking a closer look at in its newest infographic, What Marketers Need to Know about OTT and CTV Trends in 2019.
"With these relatively new choices gaining more attention from viewers and increased support from content providers, we're being asked more and more whether they should play significant roles in marketing plans," explained Peter Koeppel, Founder and President of the agency, which specializes in multi-channel brand response television and digital advertising. "With this infographic, we wanted to share key insights and important trends related to OTT and CTV, and we're excited to dig further into this conversation."
OTT, or "Over-the-Top" television, is content that's delivered via streaming that is independent of a cable or satellite subscription. CTV, or "Connected TV," is a subset of OTT content. CTV content is consumed specifically on large-format televisions that are connected to the Internet.
In terms of the significant growth, in 2018, OTT ad revenue saw an increase of 73 percent as compared to the previous year, and an additional 25 percent growth is projected for 2019. This represents a potential $2.6 billion in revenue for the year, up from $1.2 billion in 2017. In addition to the revenue shifts, the growth of OTT can be evidenced by the number of media companies and tech giants that are looking to expand into the OTT market.
"Looking at the numbers, it's clear that 2018 was a turning point for OTT providers," Koeppel explained. "We see an opportunity to take advantage of a market that is still in early stages of growth," he added. "To get the most out of your marketing spend, it's important that you optimize your marketing strategies to include both linear and OTT platforms and to remember that this trend toward OTT content cannot be ignored. This latest infographic really spells out the numbers and factors behind these trends in a way that reveals a lot about what marketers should be focusing on going forward."
You can view the infographic at -> What Marketers Need to Know about OTT and CTV Trends in 2019
About Koeppel Direct
Based in Dallas, Koeppel Direct is a leading direct-to-consumer advertising agency, specializing in multi-channel brand response television and digital advertising. As buyers of brand response advertising time, Koeppel Direct assists clients in strategically placing brand response advertising, as well as creating an effective advertising campaign that maximizes clients' ROI. In addition to brand response TV and digital, Koeppel Direct provides media services for print and radio, tapping into a broad range of opportunities for clients looking to reach audiences across mediums. Founded in 1995 by Peter Koeppel, the company has grown into a dynamic and diverse operation, with each team member bringing expert direct marketing and advertising knowledge and experience to a client portfolio that includes major brands such as TurboTax and Rubbermaid. Koeppel himself is a thought leader who is a frequent direct marketing industry speaker, prolific editorial contributor and member of the Forbes Agency Council.
For more information about Koeppel Direct, please visit:
https://www.koeppeldirect.com/
https://www.linkedin.com/company/koeppel-direct/
SOURCE Koeppel Direct
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