What’s Your Selfie Number: Survey Reveals Average iPhone User’s Camera Roll Contains More Than 9% Selfies

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17% Take Seven or More Images Before Uploading; 35% Edit Their Photos to Enhance Their Appearance

Not long ago, people carried around just a few precious family photos with them tucked into their wallet, but thanks to smart phones, everyone can now carry around hundreds of pictures of themselves right in their pocket. In fact, a recent survey of iPhone users*, conducted by digital-accessory maker Adonit, revealed that among all image stored on a person’s iPhone camera roll folder, on average, 9.25% of those were “selfies.”

For the purpose of this survey, “selfies” were defined as any image taken by the front-facing camera—such as a classic selfie or extended-arm gelfie (group selfie)—which is then stored in the iPhone’s default “selfie” folder.

To find your personal “selfie number” divide the number of images in your iPhone’s “selfie” folder by the number of total images in your camera roll. Multiply the result by 100 to get your “selfie number” expressed as a percent.

Other selfie survey data revealed:

  • The average person had 177 selfies on their phone.
  • Among survey takers who post selfies to social media, 17% typically take seven or more images before successfully capturing one they want to upload. Specifically, among women, 22% typically take seven or more photos before finding “the one,” while only 6% of men claimed the same.
  • Thirty-five percent of people who post selfies to social media “always” or “usually” edit their photos prior to posting in order to enhance their appearance. By age groups, 46% of those aged 18-24 say they always (24%) or usually (22%) edit their selfies prior to posting, followed by 43% of those 25-34 who always or usually edit their images, 31% of those 35-44, 21% of those 45-54, and just 15% among people 55 years of age or older.

The quest for the perfect selfie has ushered in a host of mobile phone accessories to better accomplish the task. A perfect holiday gift for selfie-lovers, Adonit itself recently unveiled its PhotoGrip ($39.99), which snaps onto smart phones to create a comfortable ergonomic grip when taking extended arm selfies or group shots, and includes a built-in mini stylus to edit photos on the fly. The PhotoGrip also stands phones upright for full-frame photos, and contains a slide-out Bluetooth shutter remote so users no longer need to rely on self-timers, but can snap photos of themselves from a distance the moment they are ready.

Accessories for mobile phones are a popular purchase. Sixteen-percent of survey takers claim they are very likely or somewhat likely to purchase a specialty smart phone lens within the next two years. This was followed by 15% who said the same about mobile phone lighting accessories and ergonomic grippers, followed by tripods, remote control shutters and selfie sticks at 13% each.

In honor of the average “selfie number” Adonit will offer 9.25% off its popular PhotoGrip now through Dec. 19, 2018, by using the code SELFIES during online checkout. For more product information and to snag the discount, visit http://www.adonit.net/photogrip/.

*The survey was conduct via Survey Monkey between Dec. 5-7, 2018, among 1,108 U.S. adults aged 18 and over who use iPhones.

Media Contact:
Sean Forde, Kiterocket for Adonit

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Sean Forde
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