The study highlights the top casual dining chains preferred by American diners with Pappadeaux Seafood Kitchen claiming the number one spot.
ATLANTA, May 20, 2023 /PRNewswire-PRWeb/ -- Just in Time for the National Restaurant Association's annual trade show in Chicago, Market Force announced the results of its recent consumer panel study on America's top casual dining brands. The new interactive report is being released online so that brands can easily explore the data and glean insight to help drive winning strategies.
The study highlights the top chains preferred by diners with Pappadeaux Seafood Kitchen claiming the number one spot. Following closely behind are Texas Roadhouse, The Old Spaghetti Factory, Jimmy's Egg, and First Watch. All delivered experiences that set them apart from their peers solidifying their positions as favorites among casual dining enthusiasts.
This year's wallet share winner was 99 Restaurant & Pub. By targeting areas with less population density, 99 Restaurant & Pub has successfully captured a significant slice of the pie where they operate and further earned top spot in delivery orders for the Bar & Grill category.
Steakhouse restaurants stood out in the study, exhibiting higher satisfaction and loyalty scores compared to other categories. The ability of Steakhouse themed brands to consistently provide exceptional dining experiences has driven consumer loyalty, resulting in a higher likelihood of recommendations and return visits.
The study revealed that 7% of diners reported problems during their dining experiences, with issues including bad food quality and long wait times being the most common triggers for guest complaints. These findings emphasize the need for brands to prioritize the culinary experience and streamline service delivery to enhance customer satisfaction.
Market Force's comprehensive casual dining study offers valuable insights into the current trends and challenges faced by each brand. By understanding consumer preferences and addressing common pain points, casual dining chains can strive for continuous improvement and deliver exceptional experiences that resonate with their customers.
To explore the casual dining results, visit:
https://www.marketforce.com/casual-dining-research-2023-download
To join our growing consumer panel visit:
https://panel.marketforce.com/become-a-panelist
About Market Force Information
Market Force Information provides a robust framework for measuring and improving employee experience, operational performance, customer experience, and financial KPIs. Market Force delivers solutions for restaurants, big box and specialty retail, grocery, petro-convenience, hospitality, travel, telecom, technology, energy, education, health and wellness, movie studios and theatres, fitness, financial services, gaming, CPG, alcohol and tobacco, pharma, government agencies and more.
For more information, please contact:
Scott Griffith
Chief Marketing and Sales Officer
Market Force Information
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Media Contact
Scott Griffith, Market Force Information, 770.441.5366, [email protected]
SOURCE Market Force Information
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