Which Wich® Superior Sandwiches Launches Wich Madness Promotion

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The Innovative Sandwich Brand Gives Fans a Chance to Vote for their Favorite and Determine the Winning Wich, March 16 – April 7.

Which Wich Superior Sandwiches, a Dallas-based, game-changing sandwich brand has announced the launch of its Wich Madness bracket challenge. The beloved brand with over 400 locations across the globe is giving Vibe Club Rewards members a reason to back their Favorite this spring with their promotion, beginning on March 16 through April 7. Starting on March 23, participants ordering the winning wiches will receive prizes, which include free menu items, varying from week to week. Anyone interested in participating in Wich Madness can sign up for Vibe Club Rewards by visiting https://www.whichwich.com/rewards or downloading the mobile app on the Apple App Store or Google Play.

“We’ve always marched to our own beat at Which Wich and March is the time of year to really let that madness fly,” said Jeff Sinelli, founder, CEO and Chief Vibe Officer of Which Wich. “The Wich Madness promotion gives all of our valued fans the chance to pick their Favorite and hopefully see that wich make it through to the end. While our wiches aren’t physically able to cut down nets, our fans can net themselves some great freebies if they order the right Favorite.”

The Favorites competing for the crown include Philly Cheesesteak, Ultimate BLT, Gyro, Cheeseburgerwich, Banh Mi, Superfood Wich, Reuben and the Turkey Club. During the promotion, these eight Which Wich Favorites will battle it out with Vibe Club Reward members voting with their order to determine which wiches advance to the next round, and which wich emerges as the ultimate Favorite. Each round, Vibe Club Reward members who had previously ordered any of the advancing wiches will be gifted a free menu item.

The bracket will be available at https://www.whichwich.com/wichmadness and winners will receive the following gifts added to their Vibe Club Reward account each week on the listed date at 9 a.m. Central.

  • March 16 – Campaign launch with reveal of bracket
  • March 23 – Announce winners of rounds 1 & 2
  • Winners receive free regular fries or cookie with purchase
  • March 30 – Announce winners of Regional Round
  • Winners receive free chips and drink with purchase
  • April 4– Announce winners of “Final Faves”
  • Winners receive buy one, get one (of equal or lesser value)
  • April 7– Announce Championship Winner
  • Winners receive free 7 inch Wich with purchase

To kick off 2020, the Dallas-based sandwich brand also introduced the Wicked Wednesday campaign where every Wednesday, a Regular Wicked is available for just $5 for all guests. The Wicked, one of the very first sandwiches offered by the 15+ year old brand and one of the brand’s most popular signature items, features turkey, ham, roast beef, pepperoni, and bacon, plus the choice of three cheeses and any additional toppings.

To learn more about Which Wich and to find your closest location, visit http://www.whichwich.com. You can follow Which Wich on Twitter and Instagram at @WhichWich or on Facebook at http://www.facebook.com/whichwich.

Which Wich® Superior Sandwiches was founded in Dallas in late 2003 by restaurant entrepreneur, Jeff Sinelli. The national sandwich franchise chain is best known for its customizable sandwiches, creative ordering system, and personalized sandwich bag. In 2019, Entrepreneur Magazine named Which Wich one of its Fastest Growing Franchises and in 2018, Which Wich was ranked as the #9 sandwich brand on the magazine's Top 200 Food and Restaurant Franchises. In 2017, Which Wich ranked as #9 on Fast Casual's Top 100 Movers and Shakers and landed at #20 on the Franchise Times Fast & Serious list. In 2016, Restaurant Business named Which Wich the first winner of its Future 50 Pacesetter award. Which Wich is the recipient of a Nation’s Restaurant News MenuMasters “Healthful Innovations” award and has been named by Forbes as one of their “30 Best Franchises To Buy.” Which Wich currently has 500 locations open or in development in 40 states and 12 countries. For more information, visit http://www.whichwich.com.


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