Now live in production, Helix debuts new AI-native capabilities at IBC2026
AMSTERDAM, Sept. 11, 2026 /PRNewswire-PRWeb/ -- Whip Media, a leading technology company powering the business of content for the global media and entertainment industry, today announced the latest expansion of Helix, its AI-native platform for managing the business of content. Now live in production with major media companies, including some of the world's largest FAST platforms, Helix is helping content teams automate licensing and operations, reduce manual work and move content from acquisition to monetization faster.
Growing a streaming service means constantly adding more titles and channels without adding headcount or losing time that costs revenue. Helix is built to address that challenge: matching titles, catching what needs a human's judgment, bypassing what doesn't, and getting content licensed, live and earning faster.
Unlike generic AI tools layered on top of existing software, Helix was built from the ground up on the specific data, contracts and workflows of the media industry. It is designed for the kind of judgment calls that take real media expertise and deep AI engineering, not just a language model.
At IBC2026, Whip Media will showcase the next set of Helix capabilities, each aimed at cutting manual work out of the content lifecycle:
- Contracts turn into licenses automatically. Media contracts rarely use the same language twice. Helix has been built specifically to read licensing terms the way a rights specialist would and turn them into a license automatically, turning weeks of manual paperwork into minutes.
- Teams set up their own data feeds. Customers can connect new data sources themselves, without waiting on engineering.
- The platform fits the team, not the other way around. Each business unit gets the views, fields and workflow it actually needs.
- Performance data turns into decisions. New dashboards and title-mapping tools turn raw viewership and revenue numbers into something leadership can act on right away.
"This is the moment the business of content stops being run by spreadsheets and starts being run by intelligence," said Welby Chen, CEO of Whip Media. "With Helix now live in production, we're demonstrating how AI can help media companies license content faster, reduce manual effort and get titles earning revenue sooner. That's not a proof of concept. It's a new standard for how this industry can operate, and we're bringing the next chapter of it to IBC2026."
The impact is already measurable across Helix deployments: customers using Helix are seeing faster deal cycles, faster time to air and significantly less manual work across content, legal and operations teams, freeing people to spend more time sourcing the next deal instead of reconciling spreadsheets.
Whip Media will demonstrate Helix at IBC2026, Sept. 11–14, at the RAI Amsterdam, Booth 5.C26. To book a meeting or see a live demo, schedule here or stop by the booth.
About Whip Media
Whip Media is a leading technology company powering the global media and entertainment industry. Helix, its AI-native platform, helps companies manage content, cut manual work and make faster, better-informed decisions at scale. For more information, visit www.whipmedia.com.
Media Contact
Jerry Inman, Whip Media, 1 2126732222, [email protected], www.whipmedia.com
SOURCE Whip Media
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