White Glove Launches Proprietary Technology to Accelerate Advisor Workshop Performance

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Green Zone Technology now available to help financial professionals, attorneys and other professional advisors identify more affluent areas and reduce market saturation.

White Glove, a tech-enabled marketing services company that makes it easy for professional advisors to succeed with educational workshops, social impression management and other client-getting strategies, announces its launch of Green Zone Technology – a proprietary service designed to identify new optimal marketing areas and reduce clients’ market saturation challenges throughout highly requested geographical in-person seminar and webinar areas. Green Zone Technology leverages data-driven artificial intelligence (AI) from tens of thousands of digital marketing campaigns and event performances to identify area affluence, demand and saturation.

Green Zone Technology currently identifies approximately 3,500 marketing zones in the United States suitable for White Glove and non-White Glove educational workshops to prospective advisor clients. These areas can fluctuate in marketing performance in respect to investor demand for advisors, investor demographics attractive to advisors and/or investor demand based on educational topics. After identifying those areas, Green Zone Technology works in a map layering process. First, it identifies high-demand geographical areas by mapping where all known seminars and webinars are being hosted throughout the country by date and topic over a 60-day period. Second, another layer of mapping identifies demographic and financial information in local populations. The third layer identifies digital advertising demand and measures the probable efficacy of a targeted ad in said area. Currently, White Glove also layers in data surrounding COVID-19.

The company’s latest advancement comes after identifying growing market saturation due to a limited number of desirable consumer demographics in proximity to advisors’ offices, among both White Glove workshop hosts and advisors working with alternative vendors. Typically a manageable challenge in an otherwise high-performing grassroots marketing initiative, the COVID-19 pandemic exacerbates saturation challenges among in-person seminar hosts (as well as webinar hosts, in some cases) due to fluctuating venue availability and social distancing restrictions.

“There is nothing surprising or new about financial and other related professionals flocking to areas of highly concentrated wealth, but when those professionals begin marketing the same way, competition will grow,” says White Glove CEO Evan Kramer. “This is what we’ve seen firsthand with workshops in specific locations. When too many professionals present on the same types of topics, the market will run dry until it’s been given enough time to establish a demand again. Green Zone Tech eliminates those challenges for White Glove clients.”

By utilizing Green Zone Technology insight, White Glove clients can now maximize their return on investment ratio both in and out of their immediate location by targeting markets in other high-demand areas while a saturated area is given time to recover. With a growing number of consumers continually pivoting to virtual combined with a lack of geographical constraints in webinars, White Glove webinar hosts are at an even greater advantage. This proves true with advisors with or without multi-state licenses, as there are opportunities to leverage Green Zone Technology throughout their entire state when area demand fluctuates, as opposed to solely targeting their hyper-local area and experiencing diminishing returns.

Webinar clients can further maximize their time by recording their webinar and rebroadcasting it in order to connect, educate and convert prospects into clients while they tend to other aspects of their business, vacation or even sleep. Through each innovation, White Glove continues to create a more flexible and optimized marketing strategy to help clients grow their business more easily, efficiently and safely.

To learn more about White Glove Green Zone Technology, sign up here to get access to a recording of a recent 30-minute informational webinar. Be sure to check your email inbox or junk folders for communications from info@whiteglove.com with complete instructions.

Click here to learn more about Green Zone Technology on White Glove’s website or call 844-949-9497.

About White Glove
White Glove is a tech-enabled marketing services company that, through its proprietary done-for-you platform, makes it easy for professional advisors such as financial, insurance, estate planning and more to succeed with client-getting strategies, such as educational seminars, webinars, direct leads and appointments, social impression management and other digital media. Backed by Quadruple Guaranteed seminars and webinars, advisors pay only for performance. Not only are White Glove marketing services done-for-advisors, but we get better results! Advisors can grow their business without spending extra time booking venues, setting up webinars, generating leads and appointments, following up with workshop registrants or keeping social media channels updated with great content. White Glove’s tech-enabled done-for-you programs are meant to be an extension or replacement for advisor marketing departments – doing the hard work and aligning on performance and results. Clients benefit from countless freed-up hours that they can spend on other important things – like their own clients, their family and activities they enjoy – all without sacrificing results.

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Kaitlin Horn
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