White Hires Adam Kraft as National Sales Director for Retail

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Kraft will lead White’s expansion into the retail pick-up market.

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White, a global leader in end-to-end solutions for automated packaging, intelligent storage, and storage automation software, announced today that Adam Kraft has joined the company as the National Sales Director for Retail. Kraft will lead White’s expansion into the retail pick-up market, which is undergoing significant growth due to the increase of online ordering during the Covid-19 pandemic.

“Adam brings a wealth of experience to these unprecedented times, when many consumers have ordered online and picked up in store or curbside for the first time. In the future, many customers will continue to buy online. Buy online pick-up in store was growing prior to Covid-19, but it has now surged in popularity. Stores are trying to find ways to manage online orders and we are excited to have Adam to ensure their success in automation,” Corey Calla, President of White, said.

Kraft, a licensed healthcare professional, has more than 16 years of experience in medical sales, including pharmaceutical, implantable device, and medical technology integration. His extensive knowledge of the healthcare and medical sales industry spans from the consumer to the patient and through to healthcare systems, and this expertise will enable White to work with retailers to design tailored storage and software solutions that enhance not only their product delivery models, but also the customer experience.

“I am truly excited to join the team at White,” Kraft said. “This organization is uniquely positioned to bring customer-centric solutions to a rapidly evolving market of improved e-commerce delivery and workforce efficiency. Retailers will need to continue to adapt to stay competitive. White is the perfect trusted partner to bring innovative solutions and value through service to each of these businesses.”

White is a provider of high-density storage and retrieval solutions and software for e-commerce, hospital pharmacies, manufacturing, distribution and fulfillment, aerospace, in-store pickup and military point-of-use solutions. Recently, some retail segments, such as grocery, have seen more than a 200% increase in online ordering.

About SencorpWhite:
SencorpWhite is a leading provider of unique end-to-end solutions for the packaging and management of high-value inventory. White, a business unit of SencorpWhite, is a market leader in innovative intelligent storage solutions and software systems. The company's products and services-- which range from White automated storage and retrieval systems, Sencorp thermoformers, CeraTek and Accu-Seal heat sealers, and Intek and Minerva item management software-- cover the entire supply chain, from the point-of-manufacture through distribution and to the point-of-use. For more information, call (508) 771-9400 or e-mail info@sencorpwhite.com.

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