Whole Foods Market Takes California-based Company EFFi Foods® National
Chickpea Granola takes an innovative food company on a new growth trajectory.
LOS ANGELES, Dec. 14, 2018 /PRNewswire-PRWeb/ -- The company that stole chickpeas from hummus, EFFi Foods®️, became a national brand thanks to its new star product line, Chickpea Granola. Through novel ways of ingredient application, EFFi Foods®️ innovated the granola category and retailers across the country took notice. After a successful unveiling earlier this year, Chickpea Granola graced the shelves of many retailers within a few weeks of launch.
Whole Foods Market took the line nationwide this Fall. In addition to Chickpea Granola's three hallmark flavors, Whole Foods requested an additional flavor for an exclusive launch throughout their stores only. Sweet Heat (Cacao + Cayenne) is now currently available on all shelves of WFM nationwide, just in time for the holiday season.
"We worked very closely with the Whole Foods team who was helpful from the very beginning" — said Carina Ayden, CEO of EFFi Foods®️.
The company's impetus to innovate stems from the cereal and granola category's contribution to the rise of obesity in the U.S. by supplying empty calories from over-processed grains, saturated fats and excess sugar. EFFi Foods'®️ approach to 'superior nutrition' is through synergistic ingredient pairings, digestive support and a significant decrease in sugar content without sparing exceptional taste.
Obesity research studies show legumes help people reach satiety faster and keep them fuller longer, both of which are directly associated with lower obesity rates. The combination of healthy fats and omega 3s from nuts, paired up with plant-based protein and the soluble and insoluble fibers of chickpeas creates a powerful nutritional pairing.
EFFi Foods'®️ remains committed to gut health as every SKU is fortified with dairy-free probiotics. Furthermore, Chickpea Granola satisfies any sweet tooth better than the competition while keeping its sugar content at bay, at only 4g per serving.
EFFi Foods®️ (Eco-Friendly Foods Initiative®️) stayed true to it's name by picking an eco-friendly crop to headline its product line, Chickpea Granola. "We wanted to innovate a category that was ripe for disruption. The metrics by which we look at innovation go beyond just the nutritional characteristics of a finished product. The future of food is food intelligence that considers multiple metrics" - says Carina Ayden, CEO. "Our impetus of creating Chickpea Granola was to avoid the compromise between health, taste or the environment. Chickpea's biological components and its nutritional diversity make it a perfect eco-friendly crop."
Chickpea Granola is a legume-based granola consisting of nuts, berries, seeds and fortified with dairy-free probiotics and exotic superfoods. It's currently available in four flavors:
- Powerful Walnut
- Gentle Pecan
- Sweet Heat
- Wholesome Raspberry
All flavors are Organic Certified, Vegan and Gluten-Free. Powerful Walnut, Gentle Pecan and Sweet Heat are grain-free and infused with superfood sacha inchi. Wholesome Raspberry is made with gluten-free whole grain oats, nuts and fortified with superfood baobab.
MSRP: $7.99
About EFFi Foods®️:
Founded by environmental and animal rights activists, EFFi Foods®️ is a purpose-driven food company deeply rooted in sustainability, innovation and plant-based nutrition.
SOURCE EFFi Foods
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