Wholechain and iFoodDS have completed a software integration enabling seafood suppliers using Wholechain to seamlessly share critical data across the iFoodDS Trace Exchange™ network to streamline compliance with the FDA's FSMA 204 rule.
BLOOMFIELD HILLS, Mich. and SEATTLE, Aug. 31, 2026 /PRNewswire-PRWeb/ -- Today, Wholechain and iFoodDS announced completion of a software integration designed to streamline seafood suppliers' compliance with FDA's Food Traceability Rule, FSMA 204(d). The integration enables suppliers using Wholechain's software to share key data elements with trading partners on the iFoodDS Trace Exchange™ platform, supporting efficient FSMA 204 data sharing across the seafood supply chain.
This integration underscores the growing importance of interoperability as seafood suppliers prepare for FSMA 204 compliance. By connecting Wholechain users with customer networks on iFoodDS Trace Exchange™, the two companies are helping suppliers reduce friction in traceability data sharing while expanding access to a network used by leading food companies and their trading partners.
As the FSMA 204 compliance deadline approaches and customer expectations for traceability continue to grow, seafood suppliers are under increasing pressure to share accurate, standardized data with multiple customers, each with different requirements, systems, and workflows. The integration between Wholechain and iFoodDS helps reduce that complexity.
"Food suppliers are being asked to meet growing traceability requirements from multiple customers," said Andy Kennedy, Chief Traceability Officer of iFoodDS. "By connecting Wholechain with the iFoodDS Trace Exchange™ network, we are helping suppliers share data with customers more efficiently while preserving flexibility in how they manage their traceability operations."
"We're excited to enable more seamless ways of tracking products under FSMA 204. Our integration with iFoodDS reinforces our commitment to interoperability, offering our customers flexible, cost effective and holistic solutions to meet their customers' traceability requirements, so they can focus on their core business," said Jayson Berryhill, Wholechain CEO.
Wholechain and iFoodDS bring deep expertise in standards-based traceability and interoperability. Both companies are GS1 US Solution Partners and support GS1 standards for event-based traceability, helping suppliers exchange data across systems and trading partners. By connecting Wholechain suppliers with customer networks on iFoodDS Trace Exchange, the integration helps seafood suppliers align with industry best practices while reducing friction in FSMA 204 data sharing.
ABOUT WHOLECHAIN, INC.
Wholechain® is a standards-based traceability platform designed to digitally connect global supply chains. Wholechain enables producers, processors, brands, and retailers to capture and share data, document product origin, and meet evolving regulatory and market requirements.
Built on interoperable data standards including GS1, the Global Dialogue on Seafood Traceability (GDST) and the UN Transparency Protocol (UNTP), Wholechain enables transparency from source to consumer. Wholechain is trusted by leading companies worldwide, leads Better Food Future in support of UN Global Compact Ocean Stewardship Coalition, and is a winner of the U.S. FDA Traceability Challenge. Learn more at wholechain.com.
ABOUT IFOODDS
iFoodDS provides connected traceability and food safety solutions that help food companies gain greater visibility into their supply chains, manage risk, and improve collaboration across the food system. Through its Trace Exchange™ platform and network, iFoodDS helps food companies and their trading partners connect across complex supply chains, streamline traceability data exchange, and participate in a traceability ecosystem used by leading food companies and their suppliers. iFoodDS also offers the TraceApproved™ readiness program to help food companies navigate FDA's Food Traceability Rule and streamline the path to compliance. Learn more at iFoodDS.com.
Media Contact
Alyson Sharron, iFoodDS, 1 2062193703, [email protected], iFoodDS.com
Warren Manuel, Wholechain, [email protected], wholechain.com
SOURCE iFoodDS
Share this article