Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Wicked Kitchen Hits the Bull's Eye with Target Stores for Nationwide Launch


News provided by

Wicked Kitchen

Nov 08, 2023, 12:00 ET

Share this article

Share toX

Share this article

Share toX

Wicked Kitchen launches new plant-based products in U.S.
Wicked Kitchen launches new plant-based products in U.S.

The 100% plant-based CPG company expands product lines to meet demand for chef-crafted, bold flavored convenience options. Launching nationwide in Target stores and continuing rapid retail growth to include additional regional retail chains.

MINNEAPOLIS, Nov. 8, 2023 /PRNewswire-PRWeb/ -- Wicked Kitchen, the pioneering plant-based, flavor-forward food brand, announced today that its line of chef-crafted frozen entrees is now available nationwide in Target stores, the fourth largest national retailer in the U.S.

Entering the U.S. market only two years ago, Wicked Kitchen launched an extensive line-up of 25 plant-based products resulting in the largest plant-based product rollout in U.S. grocery history. The brand's rapid retail expansion includes nationwide retailers Kroger, Wal-Mart and 7-Eleven with its Good Catch brand sold in Whole Foods Market and Sprouts Farmers Market stores nationwide.

"We're proud to have Wicked Kitchen now in Target as it's another step towards greater access to plant-based foods to consumers," said Pete Speranza, CEO, Wicked Kitchen. "It's validating to have such strong retailers believe in our mission and in the future of plant-based foods."

Post this

Additionally, Wicked Kitchen has expanded into numerous regional grocery chains with the newest retailers featuring Wicked Kitchen and/or Good Catch products being Giant Eagle, The Giant Company, Giant Foods, Meijer, Schnucks, Coborn's, Stop & Shop, Fresh Thyme Market, The Fresh Market, Earth Fare, Southeastern Grocers and Price Chopper Supermarkets.

Target is the first national retailer to feature the newest addition to Wicked Kitchen's lineup of frozen entrees: Hearty Rigatoni Veg Bolognese and Rockin' Chili Mac. The two new varieties along with the original four frozen entrees now are available in Target stores.

"We're proud to have Wicked Kitchen products available in Target as it's another step towards giving more access to plant-based foods to consumers, and it's especially exciting since we share the same hometown of Minneapolis," said Pete Speranza, CEO, Wicked Kitchen. "It is validating to have such strong retailers believe in our mission and in the future of plant-based foods as we continue to lead plant-based innovations with flavor-forward products that appeal to vegans and omnivores alike."

In the last year, Wicked Kitchen has brought to the marketplace new products and line extensions for plant-based heat-and-eat stews, noodle cups, mac and cheeses, frozen pizzas and ice creams. Additionally, last year, the company acquired two plant-based seafood brands with Good Catch and Current Foods and is now available in food service, both in the U.S. and in the U.K.

Originating in the U.K.'s Tesco stores in 2018, Wicked Kitchen is recognized as the market leader in plant-based foods in Britain and recently has expanded into Asda supermarket chain and Booker, the UK's leading food & drink wholesaler.

Wicked Kitchen was founded by chefs and brothers Derek Sarno and Chad Sarno, who are recognized globally as pioneers in plant-based cuisine. Driven by the Sarno brothers' culinary credentials and exacting high standards, Wicked Kitchen elevates plant-based foods bringing chef-crafted, full-flavored foods into the mainstream without compromising taste.

"As a disruptive plant-based brand in the U.S. and U.K., we are on a mission to improve the lives of humans and animals globally by offering chef-created plant-based foods with a broader appeal," said Speranza. "By launching even more products where we already have a presence and expanding into new markets, we will continue to grow our range of delicious options to help meet the burgeoning demand for variety and flavor in plant-based foods."

Wicked Kitchen new products launched in the U.S. this year include:

  • Frozen entrees: Hearty Rigatoni Veg Bolognese and Rockin' Chili Mac
  • Noodle Cups: Homey No Chicken Noodles and Mac & Peas
  • Pizza: PepperNOni
  • Ice Cream: Birthday Cake Ice Dream
  • Mac & Cheeze: Smoky Picnic, This is Nacho, BBQ King
  • Ready-to-Eat Stews: Tuscan Style White Bean Stew, Sweet Potato & 3 Bean Chili and Bourguignon

Images are available here.

About Wicked Kitchen

Created by chefs and brothers Derek Sarno and Chad Sarno, Wicked Kitchen is on a mission to inspire the world to eat more plants. Wicked Kitchen is a pioneering, chef-driven range of delicious 100% animal-free foods that unleash the power of plants. Wicked Kitchen provides convenient meal solutions in food service and across multiple supermarket departments and more than 15,000 retailers in the U.S., U.K. and Thailand. Wicked Kitchen also owns Good Catch, a plant-based seafood brand offering the taste, texture, and eating experience of seafood without harming the environment and sea life. For more information, visit wickedkitchen.com.

Media Contact

Cathy Cochran-Lewis, Wicked Kitchen, 1 5126275599, [email protected], Wicked Kitchen

SOURCE Wicked Kitchen

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.