AUSTIN, Texas, Nov. 2, 2018 /PRNewswire-PRWeb/ -- Thanks to innovation and creative marketing strategies, Wickfire was recognized with a High Commendation for a renowned "CJ You Award" in mid-September.
The Wickfire team, comprised of a small team from around the U.S., attended the CJU Conference in Santa Barbara, California, where advertisers, publishers, and agencies have been celebrated for the last 19 years.
As part of the award selection process, applicants were invited to share their strategies that increased conversions, expanded reach to new consumers, and improved overall success rates for affiliate programs.
Wickfire earned a high commendation for its intelligent cross-channel strategy that not only integrated Facebook and email but also linked past consumer behavior with future consumer behavior. Its cross-channel strategy evolved into a cross-consumer map that yielded dramatic positive results. "Cross-channel marketing is a valuable expansion of our core business," said Wickfire's Chief Strategy Officer, Katy Atlas. "Every new channel that we operate in makes us more successful at targeting high value users for our clients."
Notably, this cross-channel strategy was used to significantly expand an already-successful campaign. Wickfire incrementally increased a top advertiser's sales by 135%, proving that there is always room to reach new consumers in the digital marketplace.
The CJU conference, organized by the global affiliate marketing network CJ Affiliate, is intended to reach all audiences involved in the growing affiliate marketing industry. According to the organizers, the conference "is designed to empower all stakeholders in affiliate marketing — senior marketing leaders, affiliate experts, and leading publishers—with tools, insights, and ideas to propel their businesses."
Each year, CJ Affiliate highlights leaders for a spectrum of noteworthy tech-savvy successes ranging from innovative data utilization to content strategy. As affiliate marketing grows, CJU Conference aims to connect both new and proven strategies by bringing companies together to discuss ideas.
Inviting teams like Wickfire allowed for the development of idea sourcing and sharing, inherently enhancing affiliate marketing as a whole. Proven in the singular case of Wickfire's inventive cross-channel strategies, creating an open table for discussion between affiliates will only continue to excel these marketing victories for both affiliates and merchants.
About Wickfire:
Wickfire helps brands manage their paid search presence on a pay-for-performance basis, and has referred over $250 million in sales since launching in 2011. Wickfire is a Google Premier Partner, Bing Select Partner, CJ Performer, and Rakuten Platinum Publisher, and was shortlisted for Best Automation and AI and Best Performance Marketing Technology by the International Performance Marketing Association.
SOURCE Wickfire
Share this article