Wildflower Names Bhairavi Parikh as Chief Operating Officer

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Experienced Founder, Technologist and Product Development Executive to Strengthen Company’s Leadership Team

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Bhairavi has incredible experience in healthcare technology and product development. She has worked specifically in the maternity and women’s health space. We are thrilled to have her as part of our expanded leadership team.

Wildflower Health today announced that Bhairavi Parikh has been named Chief Operating Officer. Parikh is an experienced healthcare technologist and product development leader with specific expertise in maternity care, integrated care management and medical diagnostics. Her background has centered on leveraging technology to drive improvement in health and economic outcomes.

In her new role, Parikh will be responsible for companywide operations, including client services, clinical operations and data analytics for evaluating the clinical and economic impact of Wildflower’s solutions.

“Bhairavi is an important addition to our team for many reasons,” said Leah Sparks, CEO and Founder of Wildflower Health. “She has incredible experience in healthcare technology and product development. She has worked specifically in the maternity and women’s health space. She has founded companies and has proven to be an effective leader and business operator. And just as importantly, she believes in our mission of growing healthy families. She is a perfect fit for our culture, and we are thrilled to have her as part of our expanded leadership team.”

Over her career, Parikh has successfully taken products through development, clinical trials, FDA approval and market launch. She has specific expertise in integrating multidisciplinary technologies across biology, chemistry, optics, electronics and mechanics.

Parikh recently served as the Head of US Chief Technology Office for Roche Diagnostics, where she was responsible for identifying and evaluating technology trends in diagnostics and developing strategic plans that spanned technology, clinical, commercial, regulatory and reimbursement. Prior to Roche, she was a special advisor to the Children’s Hospital of Los Angeles, supporting the organization’s Center for Technology and Innovation in Pediatrics.

Parikh is the founder of two successful medical device companies which collectively raised more than $75 million in venture financing to support innovations in prenatal diagnostics and asthma management.

She earned a PhD in Biomedical Engineering from the University of Massachusetts Medical School/Worcester Polytechnic Institute. She holds multiple patents and has been published in various peer-review journals within the healthcare space.

“This company is special, and it has the potential to significantly improve the way our healthcare system engages with women and families,” said Parikh. “I’m honored to join an organization that is committed to its mission and has the capabilities in place to drive real change in our industry. Wildflower has a tremendous track record for delivering positive outcomes by focusing on mom as the chief health officer of the home and collapsing silos among providers, payers and patients to create more collaboration. I’m excited to bring by experience and expertise to the table to help add even more value for our clients moving forward.”

About Wildflower
Wildflower connects women and families to better care by breaking down silos among providers, payers and best-in-class partners. Our digital platform engages the Chief Health Officer of the home (aka mom) by delivering personalized experiences that simplify the healthcare journey for families. We are modernizing healthcare for women and their families, eliminating excess costs and reducing complications while nurturing loyal, long-term relationships between healthcare enterprises and the consumers they serve. Learn more at http://www.wildflowerhealth.com.

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Jessica Szalay
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