William K. Wells’s new book “Protecting Designs of Useful Products in America” explores the three modes of legal protection: design patents, trademarks, and copyright.

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Recent release “Protecting Designs of Useful Products in America” from Page Publishing author William K. Wells brings together for legal practitioners and product designers the interrelationship between the various modes of available intellectual property protection. This wealth of information illustrates how to combine historically disparate intellectual property arenas in a multi-disciplined manner to maximize the legal protection available to the artist.

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William K. Wells, a former senior partner at Kenyon and Kenyon, a premier New York-based law firm specializing in intellectual property, now part of Hunton Andrews Kurth, and former chairman of the Industrial Design Committee of the American Intellectual Property Lawyers Association (AIPLA), who represented the association at an international conference in Geneva, Switzerland, on international design protection, has completed his book “Protecting Designs of Useful Products in America”: a detailed discussion of the combinations of legal tools that may be employed for optimum protection of intellectual property.
This book is a primer for designers and attorneys who represent them for protecting product designs from copying by competitors. Particularly for consumer products, designers spend a great effort into making otherwise purely functional items into works of art one enjoys having displayed in their kitchen, bathroom, office, shop, and elsewhere. Yet unscrupulous competitors can copy or mimic the designs often with impunity. To the extent designers have attempted to protect the design through some form, the effort often falls short. Product designers, sometimes referred to as industrial designers, typically are not aware of the plethora of alternatives available to them and which of these offer the best avenue of protection for the lowest cost. Often the lawyers who represent them are so focused on one particular approach, that other alternatives are overlooked.
This book brings to light the various modes of protection for designers with detailed analysis of each from a real-world perspective. The three major modes of intellectual property rights for designers are design patents, trademarks or trade dress, and copyright. Each of these has its own special characteristics that make it a good or bad choice depending on the nature of the design and the willingness of the designer to bear the costs and effort in securing the rights.
Some rights may be obtained relatively easily but extremely difficult to enforce. Others may require additional effort and cost up front but will bear more fruit when asserted against an infringer. The book breaks down each IP right into the ease of obtaining the right, remedies associated with each, and the challenges in enforcing them.
For attorneys, the book combines in one place the advantages and disadvantages of each mode of protection with discussion of relevant case law and statutes. Most attorneys have expertise in at least one of the three major modes of protection but not all three. This material will enable attorneys to better appreciate other areas of specialty in advising clients. Similarly, the designer will be able to assess the individual attorney’s expertise and, if necessary, bring together a multi-disciplined approach to protect a unique product design.
Published by New York City-based Page Publishing, William K. Wells’s book is an invaluable resource for artists and industrial designers seeking to ensure that their intellectual property is protected from theft to the greatest extent possible.

Readers who wish to experience this informative work can purchase“Protecting Designs of Useful Products in America” at bookstores everywhere, or online at the Apple iTunes store, Amazon, Google Play, or Barnes and Noble.

For additional information or media inquiries, contact Page Publishing at 866-315-2708.

About Page Publishing:

Page Publishing is a traditional New York-based, full-service publishing house that handles all the intricacies involved in publishing its authors’ books, including distribution in the world’s largest retail outlets and royalty generation. Page Publishing knows that authors need to be free to create - not overwhelmed with logistics like eBook conversion, establishing wholesale accounts, insurance, shipping, taxes, and the like. Its roster of accomplished authors and publishing professionals allows writers to leave behind these complex and time-consuming issues to focus on their passion: writing and creating. Learn more at http://www.pagepublishing.com.

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