WillowTree Opens Brooklyn Office To Support Growth Marketing Practice

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WillowTree expands services to include Growth Marketing at it's new Brooklyn, NY location.

"Most organizations have a 12-18 month learning curve before their teams are fluent in new growth technology; working with WillowTree allows clients to skip that phase, reaping the full capabilities of new technology from day one," says WillowTree Director of Growth, Billie Loewen.

WillowTree, LLC, one of the world’s largest independent digital product agencies, has expanded its footprint by adding a physical presence in Brooklyn, NY. The Brooklyn location—WillowTree’s third in addition to offices in Charlottesville, VA and Durham, NC—will serve as a hub for WillowTree’s newly-formalized Growth Marketing practice.

In a market where 95% of an average digital product’s users go inactive after 30 days, WillowTree Growth Marketing focuses on personalized solutions to increase user adoption and retention rates.

“In the 11 years since WillowTree’s founding, we’ve grown to become the preferred digital transformation partner for Fortune 500 companies all over the world, from business strategy and design through to execution and development,” says WillowTree CEO Tobias Dengel. “The logical next step is to be able to help our clients drive revenue from their digital products through intelligent user acquisition and retention strategies.”

WillowTree’s Growth Marketing practice offers consultation and execution services on both short and ongoing projects, including end-to-end creation and implementation of email, push notifications, loyalty strategy/execution and audience management. Typical engagements begin with helping client partners decide on a “growth stack,” or a set of tools that work together to capture customer data, analyze user behavior and deliver personalized, automated brand engagements.

Once this stack strategy is decided, the team moves immediately into the implementation and execution of personalized campaigns designed to realize business goals around user acquisition and retention.

“Part of our value proposition is reducing time-to-value when implementing a growth stack,” says WillowTree Director of Growth, Billie Loewen. “Most organizations have a 12-18 month learning curve before their systems and team members are running at full speed with new technology; working with WillowTree allows clients to skip that phase, reaping the full capabilities of new technology from day one.”

The agency has formalized official partnerships with the leading solution providers across all segments of the growth space, including customer data platforms (Segment, mParticle), attribution and deep linking (Branch, AppsFlyer), product analytics (Amplitude, Mixpanel), engagement platforms (Braze, Airship, and Leanplum), and location services (Radar).

The location choice — Brooklyn — puts WillowTree closer to their technology partners and their client teams based in the New York area, ensuring faster marketing cycles and increased collaboration.

About WillowTree

WillowTree, Inc. is a mobile strategy, UX design, and app development services company whose focus is to bridge the highest level of consumer user experience with enterprise-grade deployments and security. Founded in 2008, WillowTree is an industry leader in field solutions, media delivery, loyalty programs, payments, and connected devices. We work with brands such as Synchrony Financial, 21st Century Fox, PepsiCo, American Express, Regal Cinemas, and National Geographic, who trust WillowTree to guide and execute their mobile and digital initiatives. For more information, visit https://willowtreeapps.com/services/growth-marketing.

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Caitlin Worrell
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