WineSociety Brings the Canned Wine Craze to Kroger

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WineSociety now available in select Ohio and Kentucky Kroger Stores

WineSociety flagship collection in select Kroger stores

We are excited to be where our consumers are shopping and to offer a product that is unlike any other

WineSociety announced today that their flagship collection of premium wines is now available on shelves at Ohio Based leading retailer, Kroger Co. Rolling out across stores in Ohio and Kentucky throughout October, customers will be able to choose between FATE(white), CHANCE(rosé) or TEMPT(red). Usually sold direct to consumer via subscription on winesociety.com, this is the first time WineSociety’s signature shareable sized 500ml cans will be available for individual purchase.

Only six months after its e-commerce debut, WineSociety’s partnership with Kroger Co. is further proof that canned wine is not just a fad. Sales of canned wine grew 43% from June 2017 to June 2018*. Co-founder and CEO, Angela Allison recognized the change in how millennials were purchasing and consuming wine and is excited to shake up the industry just as she and husband Austin Allison did with their first business venture dotloop.

“As a Cincinnati native, I grew up shopping in Kroger stores, so when we decided to expand into the retail world, I knew Kroger would be a perfect fit and was our first choice.” said co-founder and CEO Angela Allison. “We are excited to be where our consumers are shopping and to offer a product that is unlike any other- WineSociety is the best value for premium wine offered in the most practical size and vessel - 500ml Cans.”

WineSociety is thoughtfully made from the highest quality vineyards outside of Napa Valley California to provide premium wine that is accessible and affordable. Each of their blends are designed and canned to be environmentally-friendly, “Instagram worthy” and convenient for any adventure.

*Sales of canned wine grew 43 percent in the U.S. from June 2017 to June 2018, according to BW 166, a beverage alcohol market research firm.

ABOUT WINESOCIETY:

Launched in January, 2018, WineSociety is a premium wine subscription company that is on a mission to change the way Americans purchase and consume wine. Modernizing delivery for today's lifestyle, WineSociety arrives directly to your doorstep in it’s trademark 500mL cans (perfect amount for sharing), ready to accompany you on any adventure. Single flavor and variety pack monthly subscriptions are available on winesociety.com. WineSociety is simplifying the process making wine accessible, convenient and affordable to everyone. Say good-bye to corkscrews and Live Tastefully with WineSociety!

ABOUT KROGER:

The Kroger Co., is dedicated to its Purpose: to Feed the Human Spirit™. Our family of companies are nearly half a million associates who serve nine million customers daily through a seamless digital shopping experience and 2,800 retail food stores under a variety of banner names, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities by 2025. To learn more about Kroger Co., visit its newsroom and investor relations site.

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Sara Spiegel
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