Winky Lux Wins “Blush Product of the Year” In 2021 Beauty Innovation Awards Program

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Annual Awards Program Recognizes Top Companies, Services and Products Within the Global Beauty Industry

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As always, our goal remains to redesign the beauty industry into something more delightful - meaning more transparent supply chains, closer customer relationships and ethically sourced ingredients that provide real results - Natalie Mackey, CEO of Winky Lux

The Independent Innovation Awards Program, the industry’s most robust recognition platform for the innovators and leaders of the Beauty industry, today announced that Cheeky Rose Blush from Winky Lux, purveyors of luxury color makeup, has been selected as winner of the “Blush Product of the Year” award in the 2021 Awards Program. The Independent Innovation Awards program aims to evaluate and recognize the most outstanding and innovative companies, services, and products within the rapidly expanding beauty industry.

Winky Lux Cheeky Rose Blush is a cream blush infused with carnauba and vitamin E for smooth, blendable results. The natural finish gives a royal flush of pinks and reds, perfect for a radiant flush of color. Users can use their fingertips for an easy light application or an angled blush brush for more pops of pigment. The Cream Formula melts into skin and blends out seamlessly. Meanwhile the product features clean Ingredients such as: carnauba and vitamin E.

Winky Lux offers clean and cruelty free makeup and skin care products with whimsical packaging. All of their products are cruelty-free, vegan, and free of parabens, sulfates, and phthalates.

“We are thrilled to be singled out again this year by the Beauty Independent Innovation awards, for our Cheeky Rose Blush. It’s such a beautiful product, we can’t stop gushing about it,” said Natalie Mackey, CEO of Winky Lux. “As always, our goal remains to redesign the beauty industry into something more delightful - meaning more transparent supply chains, closer customer relationships and ethically sourced ingredients that provide real results.”

The competition is relentless in the Beauty industry as consumers look for premium products and services that standout from the rest. The mission of the annual Independent Innovation Awards Program is to honor innovation and recognize excellence, hard work and success in a range of beauty industry categories, including Bath & Body, Hair, Lip, & Make-Up and many more. The 2021 Beauty Innovation Awards attracted over 2,000 nominations from around the world.

“Nothing transforms a person’s mood like a natural flush. It can help people immediately feel more confident. To be able to gain that sensation in an ethical and cruelty-free way is imperative,” said Travis Grant, Managing Director, Independent Innovation. “Congratulations to Winky Lux and their incredible Cheeky Rose Blush for being our choice for ‘Blush Product of the Year.’”

Last year, the Peeper Perfect Under-Eye Concealer line was selected by the Beauty Innovation Awards for “Concealer Product of the Year.”

About Independent Innovation Awards
The Independent Innovation Awards program is devoted to recognizing and honoring the most innovative companies, services, and products. The Beauty Innovation Awards provides public recognition for the achievements of beauty industry companies and products including Bath and Body, Make-up, Skin, Retailers and Services, and more. For more information visit: beautyinnovationawards.com.

About Winky Lux
Winky Lux is a cosmetics and skincare brand that creates joyful and fun products that are all cruelty-free and made with thoughtfully sourced ingredients. The products are safe and luxurious, ranging from lip balms and eye shadows to mascara and moisturizers—all at a price that’s nice. Founded by Natalie Mackey and Nate Newman, Winky Lux believes that thoughtfully manufactured products can be tools for self care. For more information visit: http://www.winkylux.com

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