Winners of 2021 Rally® Awards Honored for Excellence in Recruitment Marketing and Employer Branding

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33 Awards Given in 14 Categories, including Best Content Marketing Program and Best Employer Brand Launch, plus Rising Stars and Recruitment Marketer of the Year

The 2021 Rally Award winners are outstanding examples of professionals who brought their expertise and their heart to helping thousands of people find work during the pandemic.

Rally® Recruitment Marketing, the largest community for recruitment marketing, employer branding and talent acquisition professionals, announced the winners of the second annual Rally Awards in a live virtual ceremony.

A global competition honoring excellence in recruitment marketing and employer branding practices, the Rally Awards bestowed 33 awards on 22 companies for categories that included Best Employer Brand Launch, Best Recruitment Marketing Campaign and Best Careers Social Media Channel. Additionally, most categories named a first and second place winner.

Distinguished awards were also given for Recruitment Marketing Rising Star and Recruitment Marketer of the Year. These two categories honor practitioners for distinguishing themselves through pioneering work, business impact and extraordinary leadership, serving as role models for raising up the entire profession.

“Throughout 2020, our community stepped up in so many impactful ways to support their organizations through tremendous challenges and change,” said Rally Founder & CEO, Lori Sylvia. “The 2021 Rally Award winners are outstanding examples of professionals who brought their expertise and their heart to helping thousands of people find work during a pandemic and to find belonging in a company even while working from home, while ensuring that their organizations had the critical staffing needed to provide the essential services that we all depended on. Congratulations to all the winners for making a difference!”

Winners were selected by an independent panel of esteemed peer judges, and each entry was judged on strategy, quality, innovation and verified results.

2021 Rally Award winners by category:

Best Careers Blog
First Place: Workhuman, Christina Spadaro and Jessica Breen
Second Place: Giant Eagle

Best Careers Social Media Channel
First Place: ADP, Megan Nichols, Liz Kempinski, Kate Klingman, Ingrid Urquijo Bayter and Ivanessa Delgado

Best Content Marketing Program
First Place (tie): Nestlé USA
First Place (tie): PetSmart, Dani Kaufman and Meghan Rozman
Second Place: Newell Brands, Ashley Blackmore

Best Employer Brand Launch
First Place: ADP, Megan Nichols, Liz Kempinski, Kate Klingman, Ingrid Urquijo Bayter and Liz Gelb-O’Connor
Second Place (tie): McGraw Hill, Shelby Stoddart and Jacqui Edwards
Second Place (tie): Lockheed Martin

Best Employer Brand Video
First Place: Nestlé USA
Second Place: Cisco

Best Recruitment Marketing Campaign
First Place: Lockheed Martin, Matt Biester, Jason Boone, Rowan Toffoli and Anthony Gilbert
Second Place: Land O’Lakes

Best Talent E-Newsletter
First Place: BAE Systems
Second Place: Morley

Best Use of Employee Generated Content
First Place: PetSmart, Dani Kaufman and Meghan Rozman
Second Place: BAE Systems

Best Use of Organic Social Media in Recruitment Marketing
First Place: Cisco, Carmen Collins, Jen Burns and Kim Dufresne
Second Place: TTEC Holdings

Best Use of Paid Social Media in Recruitment Marketing
First Place: UBS
Second Place (tie): Nestlé USA
Second Place (tie): Sitel Group

Best Use of Recruitment Marketing Technology
First Place: Lockheed Martin, Matt Biester, Jason Boone, Rowan Toffoli and Anthony Gilbert
Second Place (tie): Mercy
Second Place (tie): Syneos Health Commercial Solutions

Best Use of Video in Recruitment Marketing
First Place: Dell Technologies
Second Place (tie): TTEC Holdings
Second Place (tie): UBS
Second Place (tie): AdventHealth

Recruitment Marketing Rising Stars
Christina Spadaro, Workhuman
Tricia Day, Appian Corporation
Tony Prudente, Brother USA

Recruitment Marketer of the Year
Kerry Noone, CVS Health

Award recipients voiced appreciation for receiving this honor, for the recognition of the contributions that they and their teams made over the past year, and their excitement about the future of the recruiting marketing and employer branding discipline.

Matthew Biester, Manager of Enterprise HR Technology Implementation at Lockheed Martin:
"Over a year ago, Jason Boone, Rowan Toffoli, Anthony Gilbert and I set out on a journey to aid service members in their transition from active duty to civilian careers and never in my wildest dreams did I think it would have the impact we have seen since. Seeing Handshake 2 Hire go from an idea on a napkin to an award-winning program has been the highlight of my career and I am proud to have the opportunity to help those who have served our country."

Liz Gelb-O’Connor, VP, Global Employer Brand & Marketing at ADP:
"My team and I are thrilled to be recognized by our peers for our accomplishments. Over the last few years, we've worked hard to curate authentic stories that best represent ADP's employer brand on our social channels. In addition, we thank our technology leaders for trusting us to break new ground and co-create an employer brand with our technologists targeted to attract tech talent. As a result, we've launched tech.adp.com ‘for technologists, by technologists.’"

Kerry Noone from CVS Health, Recruitment Marketer of the Year:
"I am so excited to be recognized as the Recruitment Marketing Leader of the year! Last year was like no other year for our country, and who would have thought “finding our new normal” would become the new buzz phrase? While some companies were slowing their hiring down, others were ramping up, and both at record speed. The best part of the terrible series of events throughout the year is the partnerships that developed and the strengthened relationships. When I reflect back on 2020, I realize how much I learned from my CVS Health colleagues and my fellow recruitment marketing professionals, and for that, I am thankful."

Award winners will have their winning work featured on RallyRecruitmentMarketing.com to benefit, inspire and educate talent acquisition and marketing professionals everywhere. The ceremony can be watched on demand at: https://rallyrecruitmentmarketing.com/2021/04/2021-rally-award-winners/

To learn more about the Rally Awards and to sign up for the 2022 competition, visit: https://rallyawards.com/

About Rally®
Rally® Recruitment Marketing is an online community of 30,000 professionals learning and sharing best practices in recruitment marketing and employer branding to lead the future of talent acquisition. Rally with us at https://rallyrecruitmentmarketing.com.

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Lori Sylvia
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