The company behind SweetLeaf®, Drizzle® Honey and Wisdom of the Ancients® is scaling its portfolio of better-for-you brands and deepening its role as a category leader in natural sweeteners
GILBERT, Ariz., Oct. 8, 2026 /PRNewswire-PRWeb/ -- More than four decades after introducing stevia to American consumers, Wisdom Natural Brands is entering a new chapter of growth. Today, flagship brand SweetLeaf® is meeting record demand for natural sweeteners as both a consumer brand and an ingredient supplier; Drizzle® Honey has significantly scaled since joining the Wisdom portfolio in 2024; and Wisdom of the Ancients® is bringing its longtime Instant Yerba Maté line to a new generation of consumers.
The company was built on a history of bringing emerging ingredients and better-for-you products into the mainstream, introducing stevia to the U.S., including the now-iconic green stevia packet, and introducing Instant Yerba Maté to American consumers. Wisdom is combining its category expertise, consumer insight, and entrepreneurial thinking to a new generation of growth opportunities, as 75% of U.S. consumers reported trying to limit or avoid sugar last year, and innovation in "no added sugar" products has continued to rise globally.
SweetLeaf Meets an All-Time High in Demand for Natural Sweeteners
As demand for stevia and other plant-based sugar alternatives continues to grow, SweetLeaf is strengthening its leadership in the natural sweetener category, maintaining its position as the #1 low- and no-calorie sugar substitute brand in the natural channel. With more than four decades of sweetener expertise, SweetLeaf continues to evolve alongside changing consumer preferences, expanding its portfolio and bringing innovative, great-tasting alternatives to traditional sugar to market. The brand's continued momentum reflects its longstanding commitment to helping consumers reduce sugar without sacrificing sweetness or flavor.
That category leadership extends beyond retail shelves. Following its recent consumer rebrand and the launch of Ingredient Solutions, SweetLeaf has expanded its role as a supply partner to brands formulating with stevia, monk fruit, and custom natural sweetener blends, including several of the top electrolyte and hydration brands on Amazon.
"Demand for stevia is at an all-time high," said Aaron Henderson, CEO, Wisdom Natural Brands. "We're seeing it show up across categories — one of our longtime electrolyte customers has grown its purchases from us 10x in the past year and a half, and we're having similar conversations with brands well beyond hydration. Stevia is increasingly recognized as the sweet spot solution when brands and consumers alike are looking to cut sugar without cutting taste."
Drizzle Honey Marks 10 Years With Its Biggest Growth Chapter Yet
Drizzle Honey marked its 10th anniversary this September at a pivotal moment for the brand. Acquired by Wisdom Natural Brands in 2024, Drizzle has expanded its national retail presence while continuing to build momentum across its portfolio of sustainably sourced raw and superfood honey products. The brand is now on track to triple its revenue over the two years following its acquisition by Wisdom.
Since joining the Wisdom portfolio, Drizzle has added national retail listings at Sprouts, Fresh Thyme, Central Market, Gelson's and other U.S. retailers. In Canada, where the brand first launched and remains the top-selling honey brand through UNFI Canada, Drizzle is rolling out new rotations across multiple Costco regions beginning this October — continued proof of its growing footprint on both sides of the border.
"Ten years ago, I started Drizzle with an idea to create a better kind of honey company — one rooted in sustainability, innovation, and genuine respect for bees and beekeepers," said Aja Horsley, Senior Brand Manager, SweetLeaf Stevia & Founder, Drizzle Honey. "What started as a kitchen idea has grown into a brand sold across Canada and the U.S., and the last two years have been an especially exciting chapter. Joining Wisdom gave Drizzle the resources and platform to accelerate its growth, and reaching our 10-year milestone while on track to triple revenue is an incredible marker of what's ahead."
Wisdom of the Ancients Brings Instant Yerba Maté Into a New Era
Wisdom of the Ancients is also building on its heritage with the relaunch of its Instant Yerba Maté line, bringing its longtime Maté Classic and Maté Royale products to consumers with an updated look.
Now available through Shopify and Amazon, the refreshed products feature new packaging with a simplified, modern green aesthetic and key product benefits more prominently displayed on the front of pack. Since teasing the new look, Wisdom of the Ancients has already seen a month's worth of Yerba Maté sales in a single day — an early signal of how strongly consumers are responding to the refresh.
As Wisdom Natural Brands continues investing in its growing portfolio of brands, find the latest news, launches, and information about where to shop, visit www.sweetleaf.com.
About Wisdom Natural Brands®
Wisdom Natural Brands® is a pioneer in better-for-you sweeteners and wellness products, dedicated to helping consumers enjoy naturally delicious alternatives to refined sugar for more than 40 years. Its portfolio includes SweetLeaf®, the original plant-based stevia sweetener; Drizzle® Honey, sustainably sourced raw and superfood honey products; and Wisdom of the Ancients® herbal blends, including its newly relaunched Instant Yerba Maté line. Committed to quality, innovation and great taste, Wisdom Natural Brands' products are available throughout leading retailers and online across North America and beyond. To learn more, visit www.sweetleaf.com.
Media Contact
Maven PR, SweetLeaf, 1 858-208-3458, [email protected], https://www.sweetleaf.com/
SOURCE SweetLeaf
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