Wisdom Natural Brands Supports AHA Campaign to Create Healthy, Sustainable Food System

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Multilevel innovative approach needed to bring change, science advisory concludes

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"Wisdom Natural Brands has a common goal with the American Heart Association to work collaboratively to change the food system for the better," said Carol May, CEO of Wisdom Natural Brands.

While Americans may know they need a healthier diet, what they actually eat is inconsistent with the U.S. Department of Agriculture and Health and Human Service’s Dietary Guidelines for Americans, according to a new science advisory, “Cost-Effectiveness of the US Food and Drug Administration Added Sugar Labeling Policy for Improving Diet and Health,” published May 15 in the American Heart Association’s journal Circulation. The science advisory and AHA’s recent Foodscape Innovation™ symposium, attended by Carol May, CEO of Wisdom Natural Brands®, maker of SweetLeaf® Stevia Sweetener, focused on how to create a healthy and sustainable food system.

One of the main problems, according to the science advisory, is that healthier food choices are neither readily available to nor affordable by many Americans. Developing a healthier and more sustainable food system needs a multilevel innovative approach involving global, federal, state, and local policies; the food and agriculture industries; public health and medicine; communities; worksites; schools; individuals; and families.

“Wisdom Natural Brands has a common goal with the American Heart Association to work collaboratively to change the food system for the better,” said May, who attended the May 7 symposium in Chicago. “When nearly half of all American adults — 117 million people — have one or more preventable chronic diseases related to poor diet and physical inactivity, according to the Dietary Guidelines, it’s time to effect change.”

At the symposium, May and other food industry leaders discussed ways to help consumers have healthier, longer lives in addition to how to bring healthy and sustainable change to the North American food system.

“Wisdom Natural Brands is honored to contribute to continuing conversations with other thought-leaders to transform the foodscape and improve the health of all Americans,” May said.

Switching to plant-based SweetLeaf Stevia Sweetener in foods, beverages and recipes will reduce daily added sugar intake. From SweetLeaf’s natural and organic packets, to fruit-flavored Water Drops™ for a delicious upgrade to still or sparkling water, to the 16 popular flavors of Sweet Drops™ in everyday beverages and foods, the SweetLeaf family of products adds award-winning taste without the negative health effects of added dietary sugars.

For more information about SweetLeaf, visit http://www.SweetLeaf.com.

For interviews with company leadership, please contact the name listed at the bottom of the release.

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About WISDOM NATURAL BRANDS®
Wisdom Natural Brands®, based in Gilbert, Ariz., has been the leading stevia expert and industry pioneer with its plant-based SweetLeaf® Stevia Sweetener brand for more than 35 years. SweetLeaf is the only stevia brand winning 31 awards for taste and innovation, more than all low-or-no calorie sweeteners combined. SweetLeaf Stevia Sweetener has zero calories, no added sugars, a non-glycemic response, and no artificial ingredients. Wisdom introduced herbal blends made from Yerba Maté through its Wisdom of the Ancients® brand, one of the most respected herbal lines in the natural industry. Wisdom of the Ancients herbal blends are available in bags and loose leaves and come in a variety of beneficial flavors. SweetLeaf and Wisdom of the Ancients products are available at health food stores, natural groceries, supermarkets, and online retailers.

MEDIA CONTACTS:

Barbara McFadden    
McFadden/Gavender
M: (520) 990-6040
barbara(at)mcfaddengavender.com

Website:
http://www.SweetLeaf.com
WisdomNaturalBrands.com

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