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Wiser Names Abhishek Tiwari as Senior Vice President of Product

Product management veteran will lead Wiser's next phase of innovative product development


News provided by

Wiser Solutions Inc.

Jan 28, 2019, 09:00 ET

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SAN MATEO, Calif., Jan. 28, 2019 /PRNewswire-PRWeb/ -- Wiser Solutions Inc., a comprehensive analytics platform for brands and retailers, welcomes 20-year product management veteran and Swyft Labs co-founder Abhishek Tiwari as Senior Vice President of Product. In his new role, Tiwari will leverage his expertise in building and scaling consumer and enterprise SaaS products at both startup and public companies to oversee product creation and development at Wiser.

"Abhishek is an incredible addition to our team and will lead Wiser in the next phase of innovative product development," said Wiser's CEO Andy Ballard. "As more products enter the market, brands and retailers' ability to manage millions of SKUs across locations will be increasingly crucial to their success. With Abhishek's leadership, Wiser can further develop innovative, complex market-enabling products that give brands and retailers a competitive edge."

Abhishek is an incredible addition to our team and will lead Wiser in the next phase of innovative product development. - Wiser’s CEO Andy Ballard.

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Prior to joining Wiser, Tiwari served as VP of Product Management at Danal, a provider of mobile identity and authentication solutions. In 2014, he co-founded Swyft Labs, Inc., which develops web and mobile applications for retailers and consumers to assist in product comparisons, also serving as VP of Product Management. As the senior director of product management for Syniverse from 2009 to 2013, Tiwari headed the development of Picture Messaging (250M+ subs) and Enterprise Messaging Gateway.

"Abhishek understands the need for innovation and is prepared to grow Wiser's offerings with additional data-driven experimentation models," Ballard said.

"For Wiser, innovation is second nature and they're steadily growing," said Tiwari. "I was drawn to the company's data-driven model, where customers can expect consistent data quality and top-notch strategic direction. I look forward to working with Wiser's growing product team and developing innovative solutions for brands and retailers across the globe."

Wiser also announces the promotion of Evan Walsh to Senior Vice President of Product Engineering. In addition to his in-store responsibilities, Walsh will also oversee Wiser's online Brand Protection and Pricing services.

Wiser helps retailers and brands turn omnichannel data into action that increases revenue, reduces costs and improves marketing effectiveness. Wiser eliminates the need for point solutions, allowing brands and retailers to collect, analyze and act on data with workflow software, across their online and offline footprints. With solutions that span from minimum advertised price (MAP) monitoring, in-store compliance and market intelligence, Wiser serves nearly 30 Fortune 200 retailers and some of the world's most recognizable brands including Hershey's, LovePop, Stuart Weitzman, Skullcandy, eBay and more.

To learn more about Wiser, visit http://www.wiser.com.

About Wiser
Wiser is the leading provider of actionable data for better decisions. Wiser collects and analyzes online and in-store data with unmatched speed, scale and accuracy. The Wiser platform then blends these insights with advanced workflow software to drive business value for brands and retailers. Using a unique combination of data science and human validation, Wiser offers integrated solutions for every aspect of retail, all in one place. Learn more at http://www.wiser.com and follow @WiserData.

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SOURCE Wiser Solutions Inc.

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