With All Eyes on Social, HammaJack Says Don't Forget Storefront Basics

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Content and Data agency HammaJack outline why focusing on retail storefronts is equally as important as having an online presence, and highlight how companies like VitrineMedia assisted retail businesses with this issue through emphasising their physical store presence with top quality LED display solutions.

On the 18th of July 2019, Instagram threw a spanner in the works by removing the ability to see likes on photos in Australia (see https://hammajack.com.au/get-digital/how-does-the-removal-of-instagram-likes-affect-your-business), as an attempt to push the emphasis from the number of likes to the content itself. This had a profound impact on retail businesses, making it increasingly harder to attract new customers organically online. Content and Data agency HammaJack outline why focusing on retail storefronts is equally as important as having an online presence, and highlight how companies like VitrineMedia assisted retail businesses with this issue through emphasising their physical store presence with top quality LED display solutions.

Whilst initially Instagram’s new change seemed like a step in the right direction to ease user’s posting anxiety, it had put retail stores at a disadvantage by losing the ability to draw attention to business’ Instagram accounts. User’s feeds had become more polluted with posts as people felt more encouraged to post as they like. It was no longer enough to just have a business on Instagram - the business needed to stand out, now more than ever.

Having a strong existing social media strategy (see https://hammajack.com.au/product-and-services/social-media-marketing) will, of course, help drive traffic to stores despite this change. But equally as important is having a good-looking store in real life, in order to succeed in attracting customers to the store.

Content and Data agency HammaJack’s CEO, Ian Hammond, commented on the Instagram changes and how they were an important reminder about the physical component of attracting customers to stores.

“When working with a number of clients and their digital problems, the recent IG changes were a nice reminder to take a step back and review things outside of what we can control. For a lot of clients and businesses, digital plays an important part, but there’s always going to be a physical aspect. This is one of the reasons why we were looking for partners like VitrineMedia, especially for our retail and real estate customers. It’s good technology and a simple approach to providing their clients with second-to-none customer service.”

By focusing on a business’ in-store displays as well as investing in outdoor LED displays, VitrineMedia could increase physical traffic for a business by up to 35%. Just as the saying goes, the expectation has to be as good as reality - it’s one thing to have a store look good online, be an aesthetic store worth posting on Instagram, but the physical store needs to look just as appealing.

“Interior visual marketing is becoming very important - in real estate, in retail… and we’ve got some really innovative products that are going straight down that road.” - VitrineMedia Australia’s Managing Director, Mike Toweel.

VitrineMedia are a world-leading provider of retail LED display solutions (see https://vitrinemedia.com.au/remarkable-technology), providing products that are easy to use, versatile and unique to each store’s needs. Not only do they provide reliable business solutions for a business, they have a reputation of being one of the best-LED display companies in the world.

General Director of Novotel Charenton Le Pont, Frederic Bonnot, highlighted the success of VitrineMedia’s installations in their hotel and staff also commented on how much of a difference this made to their interiors (see https://vitrinemedia.com.au/products)

(For the 3 tilted A3 displays in the reception):

“I can really tell the difference. It adds a touch of professionalism and elegance to the hotel. The static display has raised the bar!”

(For the VM Wall in the restaurant):

“The innovative solution is also a huge success for the restaurant. Now our menu is highlighted. We have increased our traffic rate in the restaurant space. Before, people did not stop as often to read what we had to offer. This solution works perfectly for us today, and I’m sure it could suit other markets as well.”

Many other businesses also focused on their interior marketing, and commented on the positive impacts of using VitrineMedia’s LED displays to improve their store presence and footflow. VitrineMedia supply LED solutions to ensure that stores are receiving the most offline traffic - ultimately increasing their sales. They offer ongoing maintenance even after designing, simulating and installing LED displays, to ensure businesses are looked after every step of the way and feel supported throughout the entire journey (see https://vitrinemedia.com.au/testimonials).

Despite being a data-driven agency, HammaJack understands the importance of having a storefront that stands out to complement online digital marketing practices. HammaJack specialises in using data-driven insights to monitor and optimise marketing content, providing clients with comprehensive website and digital marketing assistance. To understand the full digital scope surrounding a retail business and learn more about balancing digital with storefront marketing, contact HammaJack today.

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Ian Hammond
HammaJack
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