With Campaign for Beautyblender Sinema Films Wins Silver at the 40th Annual Telly Awards
Campaign Featuring Multi-Ethnic Cast Nets Sinema Films Silver Trophy
NEW YORK, May 30, 2019 /PRNewswire-PRWeb/ -- Sinema Films has won a Silver trophy at the 40th Annual Telly Awards for its advertisement campaign work for Beautyblender, the infamous pink makeup sponge that has gained viral popularity among beauty aficionados. With over 12K entries, The Telly is one of the most competitive awards to win for video and television content across all screens.
Sinema Films winning campaign featured a mix of live action and CGI animation. "This spot was completed on a very tight budget and timeline – so this is a very lovely surprise indeed," noted Noel Maimu, one of the founding producers at Sinema Films. Asked about what may have contributed to the win, the producer opined that it may be the campaign's embrace of diversity and the transformative magic of beauty. " It is a good looking spot, the high production values helped for sure. The campaign also features a multi-ethnicity cast, celebrating women in beauty."
Founded in 1979, The Telly Awards honors video and television made for all screens and is judged by The Telly Awards Judging Council, a group of leading video and television experts from some of the most prestigious companies in entertainment, publishing, advertising, and emerging technology. Some of the winners at this year's awards include Netflix, CNN and HBO Latin America.
Sinema Films is a production company headquartered in New York City and Los Angeles creating advertising content for global brands across industries. Founded in 2013, the company has seven directors and 60 film professionals in their crew creating content for brands across beauty, fashion, home goods and travel. "It feels great that our work caught the eye of the judges from all the 12,000 entries. We continue to work with our clients to produce fantastic campaigns that steal market share for their brands. We are on expanding to Toronto in the near future, and are currently commissioned to producing a documentary for a streaming platform. It's an exciting time for us," shares Creative Director Barnabas Kegye.
The directors at Sinema Films have directed commercials for some of the world's most beloved brands, including Toyota, Suzuki, CHANEL, Beautyblender, McDonald's, HELL Energy and have worked with A-List celebrities such as Bruce Willis, David Beckham and Cara Delevigne.
SOURCE Sinema Films
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