With Food Safety in Focus, Frozen Seafood Meets Consumer Desire for Healthy, Tasty Fish

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Blue Circle Foods survey highlights preferences during National Seafood Month

As consumers turn increasingly to home cooking, seafood is enjoying the spotlight on American tables. Amidst growing food safety concerns, frozen seafood is providing consumers with safe, convenient and nutritious protein. Results from a survey1 conducted by Blue Circle Foods to mark National Seafood Month in October find that, in addition to food safety, 81% of shoppers are buying seafood, a rich source of antioxidants and omega-3s, to ‘stay healthy’.

Sales of frozen seafood have risen dramatically2 during the pandemic. 2020 Food and Health Survey3 from the International Food Information Council’s (IFIC) revealed that the pandemic has caused 85% of Americans to make changes in their choice of food and preparation, with 60% cooking at home more.

Blue Circle Foods, a leading provider of sustainable seafood, polled 1000 shoppers in August 2020 to better understand growing demand:

  • 77% consider it important that fish is high in protein
  • 74% buy seafood for its omega-3s.
  • 71% of shoppers surveyed by Blue Circle Foods are worried about food safety
  • Mercury contamination concerns 79% of consumers
  • 75% indicated that pollution to the environment was a factor in their purchasing decision

Shoppers also value seafood that is ‘free from bad’ ingredients: 84% choose to eschew harmful chemicals, while fish raised without antibiotics is important to 77%.

Frozen fish helps connect consumers to the freshest, most sustainable source of protein, no matter the season. Flash freezing fish helps lock in peak freshness, preserving nutrients like omega-3s, while optimizing flavor and texture. Responsibly sourced frozen seafood is a convenient, nutritious protein that meets the Dietary Guidelines for Americans4. recommendation of eating 8oz seafood each week.

“With more Americans juggling multiple responsibilities at home, preparing meals has become a central focus - and also a daily challenge. Having access to the highest quality, frozen sustainable seafood ensures that there is always a convenient - and tasty - source of protein available,” notes Nina Damato, product director at Blue Circle Foods. “Frozen fish and shrimp are versatile and surprisingly easy to prepare, making them an ideal protein to have on hand,” she notes.

Dedicated to inspiring a new generation of fish lovers with nutritious, convenient, and sustainable seafood, Blue Circle Foods works with trusted family farms and fisheries to source its Atlantic Norwegian Salmon, Atlantic Wild Cod, Sockeye Salmon, Yellowfin Tuna and Ecuadorian Shrimp. Once caught, the harvest is flash frozen for optimal freshness, quality and convenience. Blue Circle Foods products never contain antibiotics, GMOs, added hormones, gluten, sugar, or synthetic colorants.

To learn more about the benefits of eating seafood, and how sustainably sourced fish can help protect oceans, visit http://www.bluecirclefoods.com.

1. August 18-24, 2020 survey of 1,000 US primary grocery decision makers and shoppers
2. Frozen seafood sales rose 50.8% in the first three months of the pandemic over the same period in 2019. (FMI The Power of Seafood 2020)
3. According to the International Food Information Council’s (IFIC) 2020 Food & Health Survey
4.U.S. Department of Health and Human Services and U.S. Department of Agriculture. 2015 – 2020 Dietary Guidelines for Americans. 8th Edition. December 2015.


About Blue Circle Foods
Founded in 2005, Blue Circle Foods is at the forefront of a revolution in production, practice and taste in seafood. With deep roots in the organic industry, Blue Circle Foods brings its groundbreaking spirit to the oceans with a bold mission to change the way the world consumes seafood. Blue Circle sources, imports and distributes the most responsible farm-raised and wild-caught fish to ensure that both present and future consumers can enjoy high quality seafood. Blue Circle Foods is the parent company of the Changing Seas sustainable seafood brand, sold exclusively at Whole Foods Market. For more information on Blue Circle Foods and Changing Seas, visit http://www.bluecirclefoods.com.

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Ashley Greco
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