WIth Growth of 500%, Leasebreak Proves Transparency and "Free" Still Win the Day

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Since coming out of beta in 2015, Leasebreak has grown organic traffic to its website an astounding 500% in four short years. While Leasebreak attributes some of this growth to its laser focus on the NYC short term rental, furnished sublet, and leasebreak markets, a large part of this growth is due to its steadfast commitment to its core principles of transparency and free offerings.

Since coming out of beta in 2015, Leasebreak has grown organic traffic to its website an astounding 500% in four short years.

Since coming out of beta in 2015, Leasebreak has grown organic traffic to its website an astounding 500% in four short years. While Leasebreak attributes some of this growth to its laser focus on the NYC short term rental, furnished sublet, and leasebreak markets, a large part of this growth is due to its steadfast commitment to its core principles of transparency and free offerings.

To be clear, it is completely free to list or search on Leasebreak for any furnished short term rental, sublet, leasebreak, lease assignment, or room for rent. It was free the first day Leasebreak launched in beta in 2013, and it is still free today.

Keeping true to these values is even more remarkable when the current real estate market climate is considered. Many NYC rental platforms have either recently embraced “pay to play” business models or raised their prices significantly. Sadly, many competitors have even made aspects of their business less transparent to consumers in order to maximize profits.

While Leasebreak has been NYC’s top platform for finding and listing sublets, short term rentals, and leasebreaks for years, it has arguably bolstered its position even more by adhering to these core principles.

Here are the core principles in more detail:

  • Leasebreak is committed to being free to post and search for short term rental and sublet listings, whereas many competitors have recently embraced a “pay to play” approach in NYC.
  • Leasebreak is committed to transparency, which includes - among other things - confirming with listers that they have their landlord’s approval, and also requiring that every single short term rental or sublet posted on its website publicly displays the exact address.

“You don’t have to sacrifice your core values in order to drive traffic and profits”, says Phil Horigan, founder and owner of Leasebreak.

ABOUT US
Leasebreak is the #1 free marketplace for shorter term rentals in NYC, including furnished sublets, short term sublets, unfurnished and furnished short term rentals, lease assignments, lease breaks, monthly rentals, and rooms for rent. Renters, brokers, and landlords can search and list apartments for free.

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Andrea Brown
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