Small businesses are the lifeblood of our economy. Owners and entrepreneurs are by nature resilient, and I believe it is innovation that will play a huge role in getting us through this.
HOLLYWOOD, Calif. (PRWEB) September 01, 2020
Estimates are that roughly 110,000 small businesses permanently closed in just the first two months of the COVID-19 pandemic, but it could take up to a year before we’ll know the true toll. (2) The CEO of Rip Media Group opted to not wait and see what happens, so he took a proactive and philanthropic approach. “While we often work with the Fortune 500 set, we developed a new, user-friendly service for small businesses to create custom videos, called Video Express and it’s 55-75% off our normal fee structure,” says filmmaker and CEO, Maury Rogow.
“Small businesses are the lifeblood of our economy. Owners and entrepreneurs are by nature resilient, and I believe it is innovation that will play a huge role in getting us through this.” Rogow explains the reasoning behind offering this video production option. “We had already been working on a new high quality but low-cost service for 18 months. When the pandemic hit, I decided—perhaps counterintuitively—to offer the service immediately, to set an example of one way to kickstart our economy.”
Rip Media Group, which has produced live-action and animated video for Comcast, LexisNexis, Deloitte, and hundreds of others, directs a percentage of its income to 501(c) nonprofits, including Susan Love Breast Cancer Research to eradicate breast cancer, and Imagine LA, which combats homelessness and poverty. Rogow feels that offering this service is simply an extension of community outreach and goodwill within the business sector. (3) (4)
“Instead of waiting around for government money tied up in red tape, we looked at helping people get their jobs back. Experience told us that focusing on the speed and quality of communication would be fundamental,” explains Rogow. “We took our most successful videos—that cost ten to twenty thousand dollars—and cut those down into templates. People sign up, choose their templates, share their goals, names, specifics, and we consult with them the entire way through the process. It’s a $15,000 service we are practically giving away right now. The response and results have been shockingly good, far more than any of us imagined.”
Video is increasingly used across lead generation, marketing, HR, funnel marketing, explainer videos, conferencing, and in sales. A 2019 study from Social Media Week reported that 99 percent of marketers plan to continue to use video, while 88 percent intend to devote more dollars to future video campaigns. The same study found that viewers retained 95 percent more of a message when received through video. (5)
“Any innovation must be results-driven, now more than ever,” says Rogow, whose team includes members of the Producers Guild, Writers Guild, and Screen Actors Guild (SAG). “One entrepreneur used the service and quadrupled her sales. That’s one person who can stay in business and not go under. That’s what we’re all about!”
Innovation in streaming and networking was ramping up even before the global pandemic. SmarterCX.com by Oracle published a list of trends for 2020, featuring expanded streaming platforms from film studios; enhanced virtual collaboration; fully connected cars, smart TVs, and appliances; and much more. (6)
“We’re in an age where millions are working in virtual environments,” says Rogow. “If we can help one small business recoup its losses and thrive, and then multiply that by hundreds or thousands, then we’re doing a good thing in society and that tends to come back around in good ways – a loop of prosperity!”
About Rip Media Group:
Rip Media Group, founded in 2007, is a trailblazing video marketing company based in Los Angeles, California. Founded by digital pioneer Maury Rogow, Rip Media Group brings a unique combination of storytelling art and ROI strategy to the field of animation and live action video. Maury is a member of the Producers Guild of America, with several feature films to his credit. His unique background in film production led to an epiphany in the intrinsic value of storytelling in marketing, no matter how technical the subject. This led to his work in a high-tech firm and its purchase by Cisco for over $1 Billion. He went on to form Rip Media Group, a collection of award-winning storytellers, technicians, and artists, selected from the Producers Guild, Writers Guild, and Screen Actors Guild. Their Green Light Production Process™ and other proprietary systems are used to create world-class voiceover, animation, and live action video to grow businesses of any size. https://ripmediagroup.com
1. ripmediagroup.com, et al. “Duplicate Yourself with THE VIDEO BOT to INCREASE Conversion Rates.” Rip Media Group, 23 Dec. 2019, ripmediagroup.com/video-marketing/duplicate-yourself-with-the-video-bot-to-increase-conversion-rates.
2. Flitter, Emily. “'I Can't Keep Doing This:' Small-Business Owners Are Giving Up.” The New York Times, 13 July 2020, nytimes.com/2020/07/13/business/small-businesses-coronavirus.html.
3. “Motion Graphics and Video Production Los Angeles.” Rip Media Group, ripmediagroup.com/.
4. Imagine LA, http://www.imaginela.org/.
5. Perry, Erica. “2020 Video Marketing and Statistics: What Brands Need to Know.” Social Media Week, 30 Oct. 2019, socialmediaweek.org/blog/2019/10/2020-video-marketing-and-statistics-what-brands-need-to-know/.
6. Team, SmarterCX, et al. “10 Hot Retail Trends in 2020.” SmarterCX, 3 Mar. 2020, smartercx.com/10-hot-retail-trends-in-2020/.