With Three Months to Kickoff, React LLC Releases First White Paper, Announces New Alliances

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Company’s Super Squares® sync-to-sports solution to include proprietary “Brand ESP™” dashboard for up to ten brands seeking season-long category exclusivity.

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“React's new Brand ESP™ dashboard will monitor and present census-level insights into every type of consumer-brand engagement action and reaction, including views, ratings, ad recall, game-play, sentiment and more.” - Tammo Mueller, Co-Founder & CEO, Wunderkind LLC

On the heels of a successful beta release of their Super Squares® “Classics” version on May 25th, adtech and sports entertainment startup React LLC (“React”) today released its first White Paper in collaboration with their agency. To further illustrate the momentum being built in advance of the September 10th national launch of its Super Squares® Live mobile game show, the Company is also announcing alliances with two New York-based enterprises.

“It’s exciting to see so many positive things happening with our team and company,” says React CEO and Founder Frank Maggio. “The White Paper really amplifies the decision we’ve made to revolutionize mass media advertising by focusing first on sports and fans… but more importantly, it gives brands and agencies a taste of what ESP™ - Engagement, Sentiment, and Performance - really looks like, when the entire audience is rewarded and empowered to react.” The company expects to secure category-exclusive sponsorships from approximately ten national brands over the course of the 2020-21 NFL football season supported by the app. The White Paper is available for review online HERE.

To architect and build React’s “Brand ESP™” digital dashboard for use by its clients, React announced today that it has awarded the contract to Wunderkind LLC.

“Helping true innovators like React to revolutionize their industries is the reason we launched Wunderkind LLC nearly a decade ago. Realizing that traditional media measurement approaches are inadequate to capture the unique forms of audience engagement that React provides brands, we set out to build something truly innovative and new,” observes Tammo Mueller, Co-Founder & CEO of Wunderkind. “The new Brand ESP™ dashboard will monitor and present census-level insights into every type of consumer-brand engagement action and reaction, including views, ratings, ad recall, game-play, sentiment and more.”

React’s strategic alliance with Wunderkind is expected to extend beyond the dashboard, confirms Maggio: “After the dashboard is completed, we will be working with Tammo and Wunderkind to design and deploy a blockchain-secured brand engagement reward platform, including an embedded mobile wallet.”

React’s recent announcements have also attracted the attention of media and sports-centered private equity and venture capital investors, including Manhattan-based Fisher Capital Investments (“FCI”). “It’s extremely rare to find a seasoned management team paired with disruptive technology – especially one that addresses a massive problem in a trillion-dollar industry,” says FCI Founder Steven Fisher. “The recent turmoil in the world is certainly a challenge,” adds Fisher, “but we’ve had a chance to watch the React team maneuver through those challenges, and in fact, find smart ways to leverage their solutions to win. We’re excited to be their lead investor.”

FCI’s Chief Operating Officer, Christopher Anci, became one of React’s most outspoken supporters after personally participating in the May 25th Classics beta, synced to the ESPN® re-broadcast of a 2015 match between the Pittsburgh Steelers and San Diego Chargers. “While playing Super Squares® live, I felt a cognitive shift in the way I viewed and digested the advertisements, knowing I would be quizzed on the content. … it’s a powerful tool for advertisers and entertainment for users.”

“We’re honored to be working with the whole Fisher Capital Investments team,” adds Maggio. “Their passion for sports and media disruption makes for a great fit, and we’re looking forward to expanding our relationship as we apply our solutions outside of sports, into reality TV, radio, and streaming.” In addition to alliances with brands, technology partners, and strategic investors, React is currently interviewing national sports media platforms as possible integration and promotional partners. The company expects to announce its selection(s) by late July.

About React LLC

Founded by adtech and media measurement maverick Frank Maggio, React LLC is an experiential advertising technology and entertainment company that thinks of “advertising as a sport™.” By adrenalizing advertising™, React excites audiences with rewarding, branded two-screen experiences during the most viewed and attended sporting and media events in the world. The company’s commitment to “respect, protect, and reward attention” honors user privacy by never selling or sharing personally identifiable information. Details about React can be found at http://www.react.net, and Super Squares® details are available at http://www.SuperSquares.com.

About Fisher Capital Investments

Fisher Capital Investments (FCI) is the family office / venture capital arm of 103-year-old real estate firm Fisher Brothers. FCI invests in start-ups and growth stage ventures that disrupt and transform markets. With over a century of experience and leadership to draw on, Fisher Capital Investments knows what it takes to succeed. We recognize the potential in bold companies that are making a positive impact on our world, then use our experience to help them achieve their goals. Information about FCI is available at http://www.fishercapitalinvestments.com.

About Wunderkind LLC

Wunderkind™ is a boutique Technology Consultancy and Product Studio that merges a startup mindset and focus with enterprise scale and acuity to quickly identify and solve the most complex business, technology, and product challenges. The company’s agile approach to cutting edge technologies like Blockchain and Artificial Intelligence maximizes its clients’ innovation impact and ROI. Wunderkind™ provides guidance and collaboration from the formulation of business and product strategies all the way to final implementation, for a diverse set of clients. Information about Wunderkind™ is available at http://www.wunderkind.nyc.

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Solomon Howard
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