Leading Organic Industry Consultancy Launches 'Watchdog' Program and Marketing and Branding Division to Protect and Grow the Organic Industry
NEW CASTLE, Va., Aug. 14, 2025 /PRNewswire-PRWeb/ -- An organic industry pioneer and leader for 30 years, Wolf & Associates today announced its expanded team and offerings as cause for celebrating the firm's next 30 years. With 15 specialists added in the past 12 months, Chief Operations Officer John Foster and agency Founder Bill Wolf entered 2025 with focused expansion plans, which are now formally launched. W&A's "Watchdog" services are designed to help organic brands and businesses stay compliant, resilient, and ahead of change. Watchdog is "always on duty" and offers flexible, on-call support from senior organic specialists who understand the nuances of certification, regulation, and strategy is already 'on guard' for three organic industry leading manufacturers/CPG brands.
Wolf & Associates' new Marketing & Branding division is already working with international clients and is now available to help US companies elevate their presence in the market with strategic marketing and branding. Led by W&A's Senior Marketing Associates, Tara Cross, Joe Dickson, and Sylvia R. Tawse, the division helps organic businesses build brand clarity, connect meaningfully with target audiences and drive measurable growth.
"These are exciting and pivotal times for companies navigating change outside of their control," said Foster." With our Watchdog program, W&A provides a trusted co-pilot in every company's corner so the leadership and quality assurance teams may sleep better each night. W&A's Marketing and Branding Division adds another level of support with creative storytelling and strategy that understands B2B and B2C essentials in the organic sector. We are thrilled to celebrate our 30th anniversary with the formal launch of these timely capabilities to the greater organic industry."
Cross, Dickson, and Tawse have successfully led national marketing campaigns for many of the country's most recognized CPG brands, natural channel retailers, restaurant chains, trade associations, and nonprofit organizations. Their expertise lies in creating marketing strategies and brand narratives that resonate with mission-driven audiences and drive lasting impact.
For the past three decades Wolf & Associates has been honored to work on behalf of a broad spectrum of companies, from Fortune 500 to start ups, from farms and ranches of myriad sizes to national trade associations, accredited certifying associations, and national and international nonprofits.
"If you've got to be in a foxhole, you want to be there with Wolf & Associates," said Bryce Lundberg, Vice President of Agriculture for Lundberg Family Farms. "For 15 years, Wolf & Associates have offered expertise to not only navigate but also avoid crises, with effective support and responsible solutions that benefit farmers, brands, and the broader community. We're proud to work with Wolf & Associates—and proud to be part of their new Watchdog program."
"An expanded roster of talent and services is the perfect way to celebrate our 30th Anniversary," said Wolf, who is a past president of the board of Organic Trade Association, a co-founder of OMRI, and the owner and farmer of Second Star Farm, a certified organic orchard and farm in Sinking Creek, Virginia. "With three decades of success informing and fueling us, we look ahead to an invigorating future supporting organic farms and companies so they may thrive for the next 30 years and beyond."
ABOUT WOLF & ASSOCIATES: Founded in 1995 by Bill Wolf with a vision to benefit agriculture, the environment, and society, Wolf & Associates is a specialized consultancy with an international network of more than 40 subject matter experts in organic, sustainable and regenerative practices at all links of production and commerce. Wolf & Associates' mission is to deliver strategic expertise to help organic, socially- and environmentally-responsible products and projects reach their full potential—and flourish. For more information about Wolf & Associates visit https://organicspecialists.com/. Stay current on organic industry news and issues by following Wolf & Associates LinkedIn here.
MEDIA CONTACT:
Sylvia R. Tawse
(303) 913-9650
SOURCE Wolf & Associates - The Organic Specialists
Share this article