Woman-owned Crush Customs makes history at the 2026 SEMA Show, securing three prestigious honors: SEMA PRO Restyler of the Year, PRO Cup Challenge Champion, and PRO Cup Challenge People's Choice Award. Led by founder Chelsea Allen, the Marietta, Georgia-based company became the first in PRO Cup Challenge history to win both the judged competition and People's Choice Award. At the center of this historic achievement was a custom pink-themed 2026 Kia K5, showcasing innovative automotive design while promoting breast cancer awareness. The unprecedented triple victory highlights Crush Customs' commitment to craftsmanship, innovation, female leadership, and creating meaningful impact beyond the automotive industry.
ATLANTA, Nov. 10, 2026 /PRNewswire-PRWeb/ -- Georgia entrepreneur Chelsea Allen breaks barriers in the automotive industry, capturing three prestigious SEMA honors with a pink-inspired Kia K5 designed to turn automotive innovation into a vehicle for breast cancer awareness.
In an industry historically dominated by men, entrepreneur Chelsea Allen is making history—and she's doing it with purpose.
Allen, founder and owner of Marietta, Georgia-based Crush Customs, led her automotive restyling company to an unprecedented three-award sweep at the 2026 SEMA Show in Las Vegas, capturing the SEMA Professional Restylers Organization (PRO) Restyler of the Year Award, the PRO Cup Challenge Championship and the PRO Cup Challenge People's Choice Award.
Crush Customs became the first company in PRO Cup Challenge history to win both the judged competition and the People's Choice Award. Combined with the prestigious Restyler of the Year recognition, the achievement represents a historic triple victory for the woman-led company.
At the center of the milestone was a striking pink-themed 2026 Kia K5 designed to do more than turn heads. The vehicle represents Allen's larger vision: using automotive customization, dealership partnerships and creative entrepreneurship to bring greater visibility to breast cancer awareness.
Breaking Barriers in Automotive
As a woman entrepreneur in the automotive aftermarket, Allen has built Crush Customs by challenging conventional expectations about vehicle customization and the people who lead it.
Her approach combines creative design, technical craftsmanship and business strategy to transform everyday vehicles into highly desirable, personalized retail offerings.
"Winning these three awards is the culmination of months of hard work by our incredible team, but what makes this moment especially meaningful is what it represents, and how much good we can do." said Allen. "As a woman in this industry, I know how important it is to challenge expectations and show that leadership and innovation have no gender. I want other women to see this achievement and know there is room for us to lead, build successful businesses and make history in spaces where we haven't always been represented."
For Allen, breaking barriers also means using her company's visibility to elevate causes that affect women and families.
More Than a Pink Car: Customization With a Purpose
The award-winning Kia K5 was developed around Crush Customs' pink-themed breast cancer awareness initiative, connecting automotive restyling with a larger charitable mission.
Inspired by the company's growing success with distinctive pink interior designs, Allen envisioned a dealership-ready program that could transform consumer enthusiasm into meaningful community engagement.
The vehicle features a custom Alea leather interior, XPEL matte paint protection film, custom seatbelts, ambient lighting, distinctive exterior enhancements and a starlight headliner.
Beyond its visual appeal, the concept demonstrates how specially customized vehicles could be offered through participating dealerships, with a charitable-giving component supporting breast cancer awareness organizations.
"Pink has always been a color that makes a statement, but with this project, we wanted it to stand for something bigger," Allen said. "Breast cancer has affected so many women and families. If a car can turn heads, it can also inspire awareness. And if we can build a business model around that idea, we have an opportunity to create an impact that extends far beyond the showroom."
The initiative reflects Crush Customs' belief that successful automotive innovation can create business opportunities while contributing to a meaningful cause.
Innovation Recognized on a National Stage
The SEMA PRO Cup Challenge recognizes restyling concepts demonstrating creativity, marketability, profitability and the potential for replication across dealership networks.
Crush Customs' Kia K5 combined striking design with a scalable business concept, earning both the judged PRO Cup Challenge title and the People's Choice Award, reflecting support from industry evaluators and show attendees.
The company also received the PRO Restyler of the Year Award, recognizing its contributions to the automotive restyling industry.
Together, the honors underscore Crush Customs' ability to combine craftsmanship, commercial innovation and social purpose.
Looking Beyond the Awards
Following its historic SEMA performance, Crush Customs plans to expand dealership partnerships, develop additional customized vehicle packages and explore opportunities to bring its breast cancer awareness concept to a broader market.
Allen also hopes the company's achievements encourage more women to pursue entrepreneurship and leadership in the automotive aftermarket.
"I didn't build Crush Customs just to fit into the automotive industry," Allen said. "I built it because I believed there was an opportunity to bring something different to it. This experience reinforced something I've always believed: you can be creative, you can be successful, and you can make a difference at the same time."
About Crush Customs
Crush Customs is an award-winning, woman-owned automotive restyling and customization company headquartered in Marietta, Georgia. Founded by entrepreneur Chelsea Allen, the company specializes in custom automotive interiors, leather upholstery, vehicle wraps, paint protection film, electronics, specialty accessories and dealership enhancement programs.
In 2026, Crush Customs earned three prestigious SEMA honors in a historic sweep.
Website: www.crushcustoms.com
Instagram: @crushcustoms_atl
TikTok: @crushcustomsatl
*Hi Res Pics and video available upon request
Media Contact
Shawna Hubbs, Crush Customs, 1 7709891818, [email protected], www.crushcustoms.com
SOURCE Crush Customs
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