NEW YORK (PRWEB) January 16, 2020
The New Year is here and updating workout and self-care routines is likely top of mind. With more than 54 million workout-focused playlists on Spotify, Trends Expert Shanon Cook recently teamed with YourUpdateTV to take a closer look at trends and to share their 2020 fitness and wellness predictions based on current global listening.
A video accompanying this announcement is available at: https://youtu.be/YEJZ1UfqyWQ
Some key highlights from the data:
- The Most Popular Workout and Wellness type: Listeners have created more running playlists than any other workout type. (Shoutout to Denmark where we see running playlists created at the highest rate!) Yoga follows in popularity, and Sweden might be the world’s most zen nation based on the high number of meditation and yoga playlists Spotify listeners have created. In fact, Swedish listeners create these playlists at a 521% rate higher than listeners in other countries.
- 2020 Predictions: Focusing on self-care will continue to reign supreme in 2020. Ariana Grande’s “thank u, next”, Lizzo’s “Good as Hell” and Hailee Steinfeld’s “Love Myself” are popular female empowerment anthems on people’s “self-care” playlists. And we saw a 113% increase in streams of meditation playlists in the past year, higher than for any other workout and wellness type. We also saw an increase in streams of pilates (71%) and weight-training playlists (66%),and predict these will all continue to grow in popularity in 2020.
- Working on Our ZZZzzz’s: Listening to Health & Fitness podcasts increased 145% in the past year. And listeners are falling in love with sleep podcasts. The most popular podcast in the health & fitness category at the moment is Sleepy, where host Otis Gray reads classic stories to help listeners doze off. Sweet dreams!
- So what songs do listeners sweat to? Eminem’s “'Till I Collapse” is the most-streamed track in workout playlists at the moment. Ed Sheeran’s “I Don't Care” with Justin Bieber is the second most-streamed workout song, followed by “Dance Monkey” by Tones and I, “If I Can’t Have You” by Shawn Mendes and “Beautiful People” by Ed Sheeran and Khalid.
Go to Spotify.com or download the app and start streaming.
Shanon Cook is the Spotify trends expert for TV, radio and online and formerly a CNN music and entertainment reporter. During her career she’s interviewed many of the world’s top entertainers, including Sting, Annie Lennox, Kanye West, Paul Rudd, Heidi Klum, Jennifer Lopez, Alicia Keys, Claire Danes, Peter Gabriel, R.E.M., Duran Duran, Mariah Carey, Harry Connick Jr. and Yo-Yo Ma. For more than ten years her reports have broadcast worldwide in more than 200 countries on CNN International and in the U.S. on CNN and HLN. Shanon has also contributed to BBC America and Billboard Magazine,and written extensively for CNN.com.
Spotify transformed music listening forever when it launched in Sweden in 2008. Discover, manage and share over 50m tracks for free, or upgrade to Spotify Premium to access exclusive features including offline mode, improved sound quality, and an ad-free music listening experience. Today, Spotify is the most popular global audio streaming subscription service with 248m users, including 113m subscribers, across 79 markets. We are the largest driver of revenue to the music business today. Since its launch in Sweden in 2008, Spotify has driven more than €13bn to rights holders. http://www.spotify.com
YourUpdateTV is a social media video portal for organizations to share their content, produced by award-winning video communications firm, D S Simon Media (http://www.dssimon.com). It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology.