Worklete Achieves 100% Year over Year Growth; Strengthens Team with Key Executive Hires

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Execs from Wildfire Interactive, Pantheon, Livefyre and LinkedIn join start-up to scale operations and technology while growing market share

Worklete, a technology platform that prevents musculoskeletal injuries in labor intensive workforces, announced today that it has achieved 100% year-over-year growth, having doubled its customer base in the shipping, logistics, transportation and distribution verticals. To accelerate this already strong customer growth and retention, Worklete is strengthening its leadership team with the addition of four executives who have proven track records growing and scaling successful start-ups.

  • ● Curtis Kroeker, Chief Operating Officer - Curtis brings over 15 years of experience leading and growing SaaS, marketplace and AI businesses for both start-ups and Fortune 500 companies. Most recently, Curtis served as General Manager of IDEXX Data -- an AI/ML business serving pharmaceutical and nutrition companies through enterprise partnerships. His prior experience includes leading the vehicles business for eBay, serving as President of Marketplace Verticals at the CoStar Group, driving partnerships for Wildfire Interactive (acquired by Google) as VP, Business Development, and serving as the CEO of Scripted. Curtis holds an MBA from The Amos Tuck School of Business at Dartmouth and a BS Commerce from the University of Calgary.
  • ● Scott Crawford, VP of Sales - Scott Crawford brings more than 25 years of experience developing, executing and managing sales, alliances and business development plans for software and services. He has held leadership positions in North America, Asia and Europe. Scott’s experience spans sales leadership roles at Pantheon, Boomi (acquired by Dell), Ascential Software (acquired by IBM), i2 Technologies (acquired by JDA) and Inforte (IPO). Scott holds an MBA from The Darden Graduate School of Business at the University of Virginia and a BBA in Information Systems from James Madison University.
  • ● Kristin Hersant, VP of Marketing - Kristin Hersant joins Worklete with more than 20 years of experience managing successful integrated marketing programs to build brands, raise awareness and generate demand. Hersant was vice president of marketing for Livefyre, where she fueled the company’s rapid growth in the three years leading up to its acquisition by Adobe. Hersant’s start-up marketing experience includes marketing leadership roles at Linqia, StrongView (acquired by Selligent), Mindjet and L90. Hersant holds a BA in History from UCLA.
  • ● Annie Dean, VP of Customer Success - Annie has over 20 years of experience leading teams, supporting customers and driving operational excellence at mission-driven startups and large enterprise companies alike. Most recently, she served as Vice President of Operations and Success for Whil Concepts, where she created and led the Customer Success program, overseeing customer retention and channel enablement. Annie's experience includes customer-centric leadership positions at Coursera, LinkedIn (acquired by Microsoft), Cisco, Arte Florum and Bed Bath & Beyond.

“We are honored to have attracted such exceptional talent to our leadership team,” said Benjamin Kanner, co-founder and CEO of Worklete. “According to the most recent Liberty Mutual Safety Index, non-fatal workplace injuries cost U.S. companies $1 billion per week in direct costs alone. While the financial and cultural impact that we deliver for our customers is significant, at the end of the day we’re helping people live stronger, pain-free lives. This is what inspires us each and every day and these exceptional leaders are going to help Worklete grow to impact many more people.”

About Worklete
Worklete is a technology platform that, through a consistent training program, reduces musculoskeletal injuries for transportation, shipping and logistics companies by 53% on average, saving companies millions of dollars a year in direct and indirect workers’ compensation costs. Its mobile-ready platform is scalable and effective for large distributed workforces. Founded in 2015, Worklete’s customers include Nestlé Waters, Penske Logistics, and Hub Group Trucking.

Worklete is headquartered in San Francisco and has secured $8M in funding from Trinity Ventures, Launch Capital, RiverPark Ventures, and Kapor Capital. For more information, visit

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