eBay, Amazon, Viacom alum brings more than 20 years of adtech experience
BOSTON, Sept. 19, 2023 /PRNewswire-PRWeb/ -- WorkReduce Inc, a data-driven platform for marketing staff augmentation and services, today announced the appointment of Jake Glaser as head of sales. In his new role, Glaser will be responsible for shaping the sales organization, identifying growth opportunities, and scaling revenue streams for WorkReduce.
Glaser brings more than 20 years of experience building and leading high-performing sales teams at multiple blue-chip firms, including eBay (Triad Retail Media), Amazon, and Viacom and has been responsible for driving upwards of $500M in combined media and ad tech revenue annually. Most recently, Glaser led a 10 person team at MiQ (a leading global programmatic media partner) that delivered $55M in programmatic media sales. Previously, he spent over three years leading WPP NA sales for Sizmek by Amazon, a global ad server and dynamic creative optimization firm.
"Jake's deep industry expertise makes him a great fit," said Brian Dolan, CEO of WorkReduce. "Clients and prospects want to talk to people who have built and led high-performing teams. Combine that with a deep understanding of the programmatic space, ad tech, and retail media and you have someone uniquely suited to help us break into new markets as we move into our next phase of growth."
Over the past several years, the advertising industry has undergone a talent crisis driven by a variety of factors, from the Great Resignation to economic uncertainty to RTO pressures and an ongoing digital skills gap. WorkReduce helps platforms, brands and agencies augment leaner media teams with digitally skilled talent to better utilize resources and grow their businesses.
"I'm excited to join the innovative team at WorkReduce," said Glaser. "Coming off the heels of the Great Resignation, our industry finds itself in a reset or a 'Great Regrowth'. WorkReduce has always been ahead of market trends and represents a new way of working that solves the many challenges our industry faces. I am looking forward to joining the team in the mission to making work better."
About WorkReduce Inc:
WorkReduce Inc is a data-driven platform dedicated to providing top-notch media buying talent. With a focus on innovation and excellence, the company continues to set industry standards and pave the way for the future of media buying.