WorkReduce launches Service Desk for Media Buyers with Flexible, On-Demand Support for Trafficking, Analytics and Creative

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Delivers a fast, efficient way to increase operational efficiency for brands, agencies and advertising SaaS platforms

WorkReduce Inc, a data-driven platform for media buying talent, today announced the launch of Service Desk, which offers a new way for media buying teams to support operational efficiency, in addition to creative resources for campaign creation.

WorkReduce CEO Brian Dolan said, “Everyone is feeling the squeeze in the industry right now. We introduced Service Desk as a way for customers to ensure they are investing in only the services they need, when they need them — reducing overall, full-time headcount commitments and allowing employers to focus their investments across the most critical areas of innovation for their businesses. Service Desk gives clients access to reliable, expert resources at flexible rates so they can put their budget where it’s needed most.”

Using Service Desk, brands and their agencies, SaaS platforms and media companies choose from a menu of common advertising support functions to power their digital advertising operations. Key functions at launch include ad operations, creative production, data quality support, reporting and quality assurance.

Chris Liberti, global ad operations lead at HP, said, “We use Service Desk ad operations to power our global ad buying and are really pleased with the results. The Service Desk flexibility allows us to focus our resourcing investment on areas that deliver maximum value for HP.”

Service Desk provides 24 hour, in-time zone support around the globe. It offers a reliable, inexpensive and consistent way to fulfill time-consuming, error-prone tasks such as ad trafficking.

Steve Bagdasarian, AVP and GM, media and monetization at Publishers Clearing House, said, “We love the flexibility that access to on-demand analytics and creative support gives our business. Winning in 2020 requires companies to be nimbler and savvier than ever before. With WorkReduce, we can streamline operations without sacrificing expertise and skill.”

WorkReduce Service Desk customers can integrate with the Service Desk ticketing system via API, or connect directly via the WorkReduce platform. Many WorkReduce customers buy Service Desk as part of an overall package including consulting on operational/workflow efficiency, staff augmentation and service desk setup.

Service Desk features include:

  • Creative resources for one-off creative projects or full asset campaign creation. From designers to art directors, WorkReduce offers resources to create the assets needed to go live and iterate in flight
  • Critical function support: ad trafficking, quality assurance, compliance monitoring, screenshots, pacing reports, data quality/data integrity, billing reconciliation and actualization
  • Buy-side focused: for advertisers, media buying agencies, advertising SaaS platforms, and media companies
  • Custom service desks for SaaS platforms and large agencies
  • 24h SLA or less for most work
  • Self-serve, transparent dashboards

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About WorkReduce:

Headquartered in Boston, WorkReduce is a data-driven services platform that provides the people, services and software to drive efficient and accountable media operations, analytics and strategy. Using AI-driven screening, transparent dashboards, and an open API combined with white glove service, WorkReduce is a smarter way to staff media buying jobs. WorkReduce is committed to diversity and inclusivity and is the #1 source for personalized, high performance talent to job matches in the media sector.

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