WorkStride and BrandMuscle Announce Strategic Partnership to Provide Advanced Channel Solutions

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WorkStride and BrandMuscle to Offer A Centralized Solution for MDF and Coop Funds in Channel Incentives and Rewards Programs

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By partnering with BrandMuscle, we’re able to add a leading through- channel marketing automation platform to strengthen our own solution, and further propel the success of countless incentive programs.

WorkStride, a leader in channel incentives and employee recognition solutions, announced today it has formalized its working partnership with BrandMuscle to provide a best-in-class experience for managing co-op MDF, SPIFF, and other rebate programs seamlessly in a central location. BrandMuscle is an award-winning provider of integrated local and channel marketing solutions, enabling over 300 of the world’s top brands to scale their programs and accelerate revenue growth.

This partnership will enable WorkStride’s SPIFF and Rebate platform to be seamlessly integrated with BrandMuscle’s world class MDF and co-op solutions. Organizations can easily access their fund management programs, motivate channel partners with incentives, create branded customer rebate promotions, and access unified reporting all in one platform. These combined fund management capabilities are designed to increase channel partner engagement, simplify the administrator experience, and positively impact the bottom line.

“WorkStride’s strength in sales incentives, rebates, loyalty and rewards program administration is a perfect complement to BrandMuscle’s expertise in co-op and MDF fund management. We’re excited to partner with WorkStride to offer customers a powerful way to manage all of their channel programs, performance reporting and insights in one place,” said Richard Mendis, Chief Strategy Officer at BrandMuscle.

Offering incentives to channel partners is a key piece of providing comprehensive fund management. Now, brands can coordinate strategic marketing programs that support overarching business goals while ensuring each local partner feels valued and motivated to participate.

“WorkStride provides the most effective and results-driven channel incentive programs in the market.” said Tom Silk, Chief Executive Officer at WorkStride. “By partnering with BrandMuscle, we’re able to leverage a leading through-channel marketing automation platform to strengthen our own solution, and further propel the success of countless incentive programs. We’re ecstatic about this opportunity and the impact it will have on our customers’ ability to optimize channel program performance and revenue.”

About BrandMuscle
BrandMuscle is the leader in integrated local and channel marketing, serving over 300 of the world’s top brands, with 700 professionals in seven offices globally. The BrandMuscle Integrated Local Marketing Platform enables brands and their local marketing partners to deliver the greatest marketing impact to each individual customer. BrandMuscle simplifies and scales digital and physical marketing execution, enabling brands to acquire and retain the best customers, build loyalty, enhance lifetime customer value, and maximize ROI.

About WorkStride
WorkStride builds highly configurable channel incentive, employee recognition, and rewards programs that address and adapt to dynamic business needs by helping organizations optimize channel sales performance, increase employee engagement, and impact their bottom line. The company represents clients of various sizes, including a number of Fortune 500 organizations, from a wide range of industries. WorkStride is based in New York City and is backed by The Riverside Company, a global private equity firm.

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Juan C. Ortiz
@WorkStride
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