DALLAS, June 17, 2019 /PRNewswire-PRWeb/ -- World Class Automotive Group is pleased to share that multiple dealerships have been recognized for demonstrating their commitment to exceeding customer expectations. Planet Ford in Spring, Texas; Randall Reed's Planet Ford in Humble, Texas; and Randall Reed's Park Cities Ford in Dallas, Texas have been certified for the second consecutive year in the J.D. Power 2019 Dealer of Excellence Program. This recognizes a select number of vehicle dealerships throughout the United States that provide exceptional customer service.
"We are very proud to have this honor at all of these locations for two consecutive years," said Randall Reed, founder and owner of World Class Automotive Group. "This certification sets us apart, especially coming from such an authority as J.D. Power."
"Every team member is responsible for helping us earn this achievement," said Sherry Reed, co-owner. "Every person helps contribute and ensure that our customers are well taken care of one totally satisfied." "We really do have the best dealership family that cares and we share this recognition with every single one of them," Shelby Reed, daughter and co-owner added.
J.D. Power has been known for its "Voice of the Customer" research for 50 years. As such, its Dealer of Excellence Program helps consumers identify leading retailers that will go the extra mile.
According to J.D. Power, buying a vehicle is a significant financial transaction and can be stressful because there's so much information to digest. The Dealer of Excellence Program assists auto buyers who are looking for an exceptional dealership where they can confidently buy a vehicle. Certified dealers also benefit from leveraging the J.D. Power brand and promoting their dealership's commitment to an outstanding customer purchase experience.
"The Dealer of Excellence is an exclusive program," said Mr. Reed. "Only the exception can qualify to be certified." Those that do must pass a three-step process:
As the first qualification criterion, J.D. Power limits the percentage of eligible dealerships by nameplate based on each brand's performance in the most recent J.D. Power U.S. Sales Satisfaction Index (SSI) Study SM. Thus, proportionally more dealerships from top-performing brands can become a J.D. Power Dealer of Excellence.
Second, dealerships must rank among their brand's top performers in key customer satisfaction areas consistent with measurements found in the SSI Study.
Third, qualifying dealers must pass an audit to show they meet or exceed J.D. Power sales best practices. Those best practices include, but are not limited to, listing vehicle inventory and pricing on the dealership website; negotiating in an efficient and transparent manner; offering a fair trade-in value; and presenting a clear and easy-to-understand menu of finance and insurance products.
About World Class Automotive Group
World Class Automotive Group is owned by Randall, Sherry and Shelby Reed. The family-owned business is comprised of multiple award-winning dealerships throughout Texas, including Park Cities Ford and Lincoln in Dallas, Prestige Ford in Garland, Planet Ford in Spring, Planet Lincoln in Spring and Planet Ford in Humble. Each location has been recognized for outstanding customer service, including three for the J.D. Power Dealer of Excellence FOR 2018 and 2019. To learn more, visit ReedHasIt.com.
*Certification Based on J.D. Power U.S. Sales Satisfaction Index Study and Dealership Best Practices. Learn more at http://www.JDPower.com.
Media Relations Contact
Jodie Morris, (281) 719-3756, [email protected]
SOURCE World Class Automotive Group
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