World Unhustle Day Dec 29, 2020

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World Unhustle Day, Dec 29 is a day to take a break, slow down, and focus on your well-being to begin a new way of living with less burnout and more well-being, resilience, and productivity. It's a revolutionary approach to the way we live and work (and in that order).

Tony Hsieh's tragic death and CNN movie “Mostly Human” bring up a painful truth - in addition to the pandemic, there’s an entrepreneurship mental health crisis. Globally, studies show higher rates of symptoms of anxiety, depression, post-traumatic stress disorder, psychological distress, and stress compared to pre-pandemic times. During the pandemic, people put in three extra hours of work a day making work-life balance even more elusive. Burnout is on the rise.

Success is not long hours building a business. That’s a modern myth. A lie. Hustle Culture is detrimental. It’s toxic. It’s not sustainable. It turns out, it’s not even productive. It’s jeopardizing business growth. It impacts human progress. It takes lives.

A recent study by Michael Freeman from the University of San Francisco found out that almost half of entrepreneurs suffer from at least one form of mental health condition during their life.

Freeman’s research has shown that start-up founders are:

  • Twice as likely to suffer from depression
  • Six times more likely to suffer from ADHD
  • Three times more likely to suffer from substance abuse
  • 10 times more likely to suffer from bipolar disorder
  • Twice as likely to have a psychiatric hospitalization
  • Twice as likely to have suicidal thoughts

We are literally dying from Hustle Culture. During these difficult months of the pandemic, with stay at home orders, there is a silver lining. An opportunity for new leadership. New investors’ mindset. New focus on entrepreneurs’ well-being. When entrepreneurs take back their time and health, they can tap into more flow, energy, and productivity and unleash their full potential. It’s a counterintuitive but scientifically proven solution.

When the founder of Unhustle burnt out, she knew she had to do things differently. Based on her personal experience and backed up by countless studies and science, Unhustle has become a worldwide phenomenon. She’s planning World Unhustle Day on Dec 29, 2020 to spark a movement. Startup founders, entrepreneurs and leaders from all over the world are speaking up in favor of World Unhustle Day.

Christopher Lochhead, #1 Apple business podcaster, author, three time Silicon Valley CMO and category designer from Santa Cruz puts it bluntly: “The hustle porn industry has done more to hurt entrepreneurs than any other group in recent memory. Yes hard work matters. But, success is about designing a legendary LIFE. Not becoming a slave to a business. Keep “hustling” and you’ll find yourself divorced, fat, and sick with kids who think you’re an asshole. It’s time to Unhustle. It’s time to design businesses that work for our lives, not lives that work for our businesses.”

Sasha Shillcutt, Founder & CEO of Brave Enough, posted a video about it. Entrepreneurs and leaders from around the world are joining us.

To get involved, take the pledge now to participate in World Unhustle Day. Then on Dec 29, share on social media how you and your team #unhustle.

Unhustle is revolutionizing the way we live and work (and in that order).

If you would like more information about this topic, please call Milena Regos at 775.771.6863 or email

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Milena Regos
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