Jeep Wrangler receives prestigious 2026 Adventure Vehicle of the Year Award by Hispanic Motor Press during SEMA Show
LAS VEGAS, Nov. 17, 2025 /PRNewswire-PRWeb/ -- The Hispanic Motor Press (HMP) has announced the Jeep Wrangler as the winner of its prestigious 2026 Adventure Vehicle of the Year Award, solidifying the legendary 4x4's position as the ultimate choice for Hispanic families seeking authentic outdoor experiences. The announcement, made at the MOPAR stage during the SEMA Show - the world's premier automotive specialty products event - recognizes the Wrangler's unmatched combination of off-road capability, cutting-edge hybrid technology, and customization potential.
With Hispanic consumers now representing one in four new vehicle purchases in the United States and wielding over $3.4 trillion in purchasing power, the HMP Awards serve as a critical guide for families navigating an increasingly complex automotive marketplace. The organization's independent jury panel of distinguished automotive journalists and industry influencers evaluated more than a dozen adventure-capable vehicles throughout 2025 before selecting the Wrangler as the clear winner. "In addition to providing excellent 4x4 capabilities, the Jeep Wrangler is also one of the best hybrids in the market," said Ricardo Rodriguez-Long, President and Founder of Hispanic Motor Press. "The popularity is unmatched, and the engineering keeps up with the latest in technology. All of these factors make it a leader in the segment and the perfect vehicle for Hispanic families who value outdoor exploration, recreation, and the freedom of the open road."
The Jeep Wrangler 4xe represents a breakthrough in adventure vehicle technology, combining the model's legendary Trail Rated capability with advanced plug-in hybrid electric vehicle (PHEV) powertrain technology. This innovation delivers an impressive EPA-estimated 21 miles of all-electric range for daily commuting, while maintaining the full off-road prowess that has made the Wrangler an icon for over eight decades.
"It's not just an iconic vehicle - it continues to advance current technologies, like the 4xe system, to stay on top of the category," noted Gil Silva, HMP juror and automotive expert. "The Wrangler proves that sustainability and serious off-road capability can coexist."
"The Jeep brand was born for adventures, and for nearly 85 years we have been building vehicles to take customers places they dream about. Receiving the Best Adventure Vehicle award from the Hispanic Motor Press Association is a tremendous honor," said Aamir Ahmed, Head of Off-Road and EV, Jeep® Brand North America. "It's further affirmation that the Jeep Wrangler is a global icon that continues to resonate with consumers by delivering an unparalleled blend of legendary off-road capability, iconic design, open-air freedom, advanced powertrain options, refined interior craftsmanship, and cutting-edge safety and technology features. The Jeep Wrangler is all about enabling your adventures, whether you're discovering nature off the beaten path or enjoying the drive that gets you there. It's a vehicle built for the journey, not just the destination."
The Hispanic Automotive Consumer: A Market Force
- Hispanic consumers purchased 2.3 million new vehicles in 2024, representing 25% of all U.S. auto sales
- Hispanic household vehicle ownership has grown 34% over the past decade
- 68% of Hispanic car buyers prioritize vehicles that support outdoor recreation and family activities
- Adventure and SUV segments account for 62% of Hispanic new vehicle purchases
- Hispanic buyers are 40% more likely to research environmental credentials before purchase
About the 2026 Hispanic Motor Press Awards
The Hispanic Motor Press Awards represent the premier U.S. automotive recognition program specifically designed to guide Hispanic consumers toward vehicles that best meet their family needs and lifestyle aspirations. The awards evaluate vehicles across multiple categories based on innovation, design, safety, technology, value, and real-world utility.
The 2026 Adventure Vehicle of the Year category finalists included:
- Jeep Wrangler (WINNER)
- Ford Ranger Raptor
- Toyota 4Runner
The independent HMP jury panel assessed each finalist through comprehensive testing protocols, evaluating off-road capability, on-road comfort, safety systems, technology integration, fuel efficiency, customization potential, and total ownership costs.
For nearly 85 years, Jeep has been a global leader in SUVs, delivering legendary off-road capability, advanced technology and exceptional versatility for those who seek fun and adventure. With a commitment to innovation, the Jeep brand offers a diverse lineup of vehicles powered by internal combustion engines, hybrid technology and all-electric drivetrains. Built on a heritage of freedom, adventure, authenticity and passion, Jeep continues to set the standard for rugged and refined vehicles designed to conquer it all.
About Hispanic Motor Press
Hispanic Motor Press is the leading voice in automotive journalism serving the U.S. Hispanic community. Founded by veteran automotive journalist Ricardo Rodriguez-Long, HMP provides trusted guidance to Hispanic consumers navigating the complex automotive marketplace. The organization's jury panel consists of respected automotive journalists, digital content creators, and industry influencers who volunteer their time and expertise to evaluate vehicles based on criteria most relevant to Hispanic families.
For more information about the Hispanic Motor Press Awards, to view testing protocols, or to learn about scholarship opportunities, visit HispanicMotorPress.org.
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Media Contact
Ricardo Rodriguez Long, Hispanic Motor Press, 1 3055463688, [email protected], https://hispanicmotorpress.org/
SOURCE Hispanic Motor Press
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