World’s First Reversible Magnetic Silk Tie, that Always Stays Together in Perfect Form, Surpasses Campaign Goal on Kickstarter

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Designed by a former Nike creative director, Corso’s ‘Magnetie’ has raised more than $10,000 so far as crowdfunding continues for the tie ‘redefined,’ featuring modern reversible patterns, lightweight magnets to keep it straight and a DWR coating to prevent stains from spills

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We’re excited that our backers on Kickstarter are supporting Magnetie, and our effort to bring a great look and a new functional take on a 17th century creation.

Corso has surpassed the crowdfunding goal for its revolutionary Magnetie on Kickstarter for the world’s first fashionable and reversible silk tie with lightweight magnets to keep it in place and the wearer looking sharp in any situation.

“We’re excited that our backers on Kickstarter are supporting our effort to bring a great look and a new functional take on a 17th century creation,” said Corso Co-founder, Brody Van Brocklin. “There’s also still time in our campaign to purchase this game-changing accessory for Father’s Day, which is sure to be a conversation starter for dads who receive a Magnetie.”

Adapting to anyone’s personal or professional style, Magnetie comes in four unique reversible patterns developed and designed by a former creative director of Nike. Redefining the traditional tie, Magnetie remains in perfect form for a sharp look – with designs that can adapt to any style or wardrobe.

Magnetie stays together thanks to embedded magnets. No tie tacks are needed to help it stay in place. Delivering superior quality, each Magnetie is made with 100 percent silk and features a stain-proof DWR (Durable Water Repellent) coating to withstand food and drink spills.

The introduction of Magnetie follows on the heels of Corso’s successful crowdfunding campaign introducing the Mindful Notebook – which nearly quadrupled its funding goal on Kickstarter.

So, why would a company known for functional notebooks create a neckwear line?
“We will be producing several products for people like us – young, busy professionals that are particular about the goods we buy,” Van Brocklin said. “Everything Corso will ever produce will be a collaboration with a top organization or designer.”

The first 4,000 ties pre-sold will be available in time for Father’s Day, so buyers looking for a unique gift can order now by visiting Corso’s Magnetie Campaign Page on Kickstarter.

About Corso
Corso produces premium goods for busy professionals, with all products created in collaboration with top designers, professional organizations and talented craftsmen. As busy professionals themselves, the Corso team produces premium products that hopefully make a person’s life a little easier. Products such as their Mindful and Live Happy Notebooks help to inspire while keeping life’s important notes organized on paper.

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Colin Trethewey
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