Woxer Pokes Fun at its Women’s Boxer Brief Brand on April Fool’s Day

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Woxer gets all up in there with a hilarious April Fool’s Day prank.

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Woxer (https://woxer.com), the women’s boxer brief brand known for promoting comfortable underwear, shocked its thousands of fans on March 31 when it dropped a hint about a new product release – thong undies. The teaser bombshell was sent out to email subscribers as a picture of a pink thong with “coming soon” in block letters across the photo. On Instagram and Instagram Story it was a thong with a color-changing background and the wording “The thong you’ve been waiting for.”

On April 1st, Woxer dropped their cheeky email, SMS message, Instagram post, and Instagram story, telling the world that Woxer thongs had arrived to make your butt look good. The gig was up as soon as excited shoppers clicked the “shop now” button or rushed to Woxer’s home page where they were greeted with an April Fool’s day message and a video of standup comedian Whitney Cummings talking about how thong underwear are “torture devices.” The video was curtesy of Whitney’s YouTube channel. You can catch her funny (NSFW) rant here.

Woxer ended the joke with this message: “Woxer stands for comfort and we believe thongs are the epitome of discomfort.”

But in a twist of fate, it turned out that many fans were excited about the thought of Woxer thongs! Instagram commenters asked the brand to think about actually going through with the idea (believing that Woxer could actually thongs comfortable), and many others said they had clicked on the link, hoping to purchase a pair.

Overall, however, the joke was very well received and considering the overwhelming success Woxer has seen as during its first year of business, who knows? This is a brand that listens to its customers so maybe…. just maybe… comfortable Woxer thongs may show up for real in the future? That remains to be seen but one thing is for certain. Woxer will never waiver from its mission to empower women to be comfortable, natural, and confident – and any new products Woxer produces will be in accordance to this vision.

The Woxer thong is not real but you can console yourself with the readily available Baller, Stud, and Commando styles that are always available in singles, packs, and by subscription. Don’t forget to tune into Woxer’s blog where the brand celebrates powerful, everyday women that are inspiring the world.

Learn more at http://www.woxer.com.

About Woxer:

Woxer (women’s boxer briefs) was created to address the need for comfortable, sensible, empowering, underwear for women that could be worn under any outfit, and for any occasion. Woxer’s philosophy is that everyone has the right feel comfortable, and that the right undergarments bring out a woman’s confidence and energy.

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8601 NW 27th St
Miami, FL 33130


Source: Woxer

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