WRT Announces New Website Launch, Integrating All Brands – APM, LMK, PLI and LightRay

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The primary goal during the redesign process was to create a more valuable, user-centric and responsive experience across all platforms and devices.

Chris Duda, VP of Sales and Marketing said, “Many of our customers use multiple products across WRT and this allows them to engage with a single site in order to find all of the CIPP solutions they are looking for.”

Waterline Renewal Technology, Inc. (“WRT” or “the company”), a portfolio company of Behrman Capital, announced the launch of their new website, which incorporates all the brands including APM, LMK, PLI and LightRay under a single user-friendly website https://waterlinerenewal.com/.

After many months of hard work and dedication from the team, WRT is pleased to announce the launch of the new website!

The primary goal during the redesign process was to create a more valuable, user-centric and responsive experience across all platforms and devices. Specifically focusing on making it easier for customers to learn about and locate valuable information on solutions across all brands. Information is now placed in like solutions, while keeping a resource library for each brand for visitors to easily find the information.

Chris Duda, Vice President of Sales and Marketing said, “I am very pleased with the new website we launched. Many of our customers use multiple products across WRT and this allows them to engage with a single site in order to find all of the CIPP solutions they are looking for, as well as to learn about ones that can help them not only today, but as their business grows in the future.”

Keep up to date on the latest solutions, product innovations, company announcements, releases, webinars, events, and more when you sign up for the WRT newsletter. Visitors who sign up for the newsletter will receive access to special promotions, company news, new products and much more.

Waterline Renewal Technologies (WRT) is a leading provider of engineered products used in trenchless repair and rehabilitation of wastewater/stormwater infrastructure for municipal, commercial/industrial, and residential applications and provides a diverse portfolio of products and services through its brands APM, LMK, PLI, and LightRay.

For more information and to view the new site, please visit https://waterlinerenewal.com/.

About APM:
Since 1975, APM Permaform has produced high-quality products for sewer line repair and seamless manhole concrete pipe restoration and is the foremost provider of spray-on coatings, manhole and larger diameter pipe rehabilitation solutions and anti-bacterial agents for corrosion prevention. The Permaform® system and resourceful solutions make it easy to replace manhole concrete pipes without having to excavate and negatively affect the structural integrity of the area.

About LMK:
LMK is the leading provider for the municipal market who manufactures CIPP technologies, compliant with applicable ASTM standards, industry leading products and proprietary fabricated equipment. Since 1993 LMK provides all the training and equipment necessary for the successful installation of its products.

About PLI:
PLI is the leading manufacturer and supplier of trenchless pipeline rehabilitation equipment & materials in North America focused on the residential market. Since 1999 PLI has developed systems to rehabilitate existing sewer systems without excavation. PLI offers customizable Pull-In-Place™ and Inversion Lateral packages from basic to turn-key and from ambient cure to heat assist cure.

About LightRay:
LightRay manufactures state-of-the-art UV technology for the CIPP industry. This cutting-edge solution offers new opportunities for plumbers and contractors by significantly reducing time and resources needed on the job site. Lowering both risk and cost with fast and high-quality results, LightRay ushers the trenchless industry into the 21st century.

About Behrman Capital:
Behrman Capital is a leading middle market private equity firm with a multi-decade history of investing in buyouts of growth companies in North America. Their mission is to build great companies and generate superior returns for our investors. Behrman Capital has raised five private equity funds with combined capital in excess of $3.0 billion spread across a global investor base of institutional limited partners.

For More Information:
Mac Canali
Director of Marketing and Communications
Email: mcanali@waterlinerenewal.com
Phone: +1 (708) 790-5918

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