Wüsthof-USA Sharpens Pricing Policies with Help from ORIS Intelligence

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Leading MAP Platform Highlights New Data around Pricing Violations in the Housing Industry

We have partnered with ORIS to ensure that everyone who buys our product has confidence that they will receive authentic WÜSHTOF merchandise through an authorized partner that will adhere to the same high standards of our brand.

Today, ORIS Intelligence, provider of actionable insights that preserve pricing integrity for manufacturers, released new data into pricing violations for the housewares industry. According to the data, on average, housewares brands have 23 percent of their URLs in violation of Minimum Advertised Pricing (MAP) policies - nearly twice the average across all industries. Similarly, housewares brands have 30 percent more sellers with an average of 345 unique sellers offering their products.

“We’ve seen the housewares industry explode as it relates to the number of sellers and channels offering these products today,” said Pamela Springer, CEO of ORIS Intelligence. “As a result of the proliferation of products and places to make purchases, comes an uptick in the number of pricing violations and unauthorized sellers. With our near real-time data across all online channels, ORIS is helping top manufacturers, like Wüsthof, get control of their pricing to protect the integrity of their brand.”

Wüsthof of Solingen, Germany is one of the world’s leading manufacturers of precision forged cutlery. A family-owned company and leader for seven generations, Wüsthof manufactures over 200 styles of cutlery collections with more than 1,000 SKUs - and sells through a variety of channels and marketplaces.

“It’s very important to manage MAP, but it’s even more important that our sellers and customers trust us,” said Todd Myers, VP of Sales at Wüsthof-Trident of America, Inc. “We have partnered with ORIS to ensure that everyone who buys our product has confidence that they will receive authentic WÜSHTOF merchandise through an authorized partner that will adhere to the same high standards of our brand. With ORIS, our team is able to get visibility into violations and violators so we can better support our family of retail partners.”

ORIS data shows housewares brands sell products across more than 86 domains and 76 unique Amazon sellers, which is 36 percent more than other industries. Moreover, new insights show 85 percent of sellers for the average housewares brand are unauthorized (more than 10 percent higher than other brands). This data shows that industries with a higher percentage of unauthorized dealers will have a higher percentage of listings priced below the brands’ minimum advertised pricing.

“We are committed to helping the housewares industry continue to expand their online footprint, without compromising the integrity of their brand and product,” added Springer.

This week, ORIS is attending the International Home + Housewares Show in Chicago. For more information about the company and its platform, visit http://www.orisintel.com.

About ORIS Intelligence
ORIS Intelligence delivers actionable insights that preserve pricing integrity for manufacturers to help them protect their brand. Built from the inside-out, ORIS Intelligence’s cloud-based platform helps solve the complex selling challenges of today’s manufacturers by patrolling and enforcing minimum advertised price (MAP) everywhere their products are sold online, including discovering unknown sellers. With ongoing, frequently-updated reports, a streamlined user interface and hands-on customer support, ORIS Intelligence lives at the intersection of all channels to ensure manufacturers can better support trusted retail partners, while maximizing margins and increasing revenue.

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AIMEE EICHELBERGER

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