“Time is money, and the new ColorChecker Video XL helps filmmakers get to their creative look faster with less wasted time. No matter how big their story is we now have the right target size for every situation.”
GRAND RAPIDS, Mich. (PRWEB) September 10, 2018
X-Rite Incorporated, the world leader in color management and measurement technologies, today announces the addition of the new ColorChecker Video XL to the ColorChecker family. For longer and wider shots, this extra-large format color reference target speeds up video production for more consistent and accurate color from capture to edit.
Given the popularity of the X-Rite ColorChecker Video and Video Passport targets among filmmakers and editors, adding a larger target for longer, wider and aerial shots was a logical addition to the family. Often the distance between the camera and the subject is too great, or the angle is too wide, to effectively capture a smaller target. With ColorChecker Video XL, users can increase capture resolution for post, maintain the same lighting conditions falling on their subject, eliminate the need to move the camera closer or adjust focal length, and minimize color casting from surrounding light.
Perfect for large production sets, event filmmaking, and aerial filmmaking, the ColorChecker Video XL allows users to accurately check highlights, shadows and mid-tones, match multiple cameras and achieve accurate color balance.
It provides the same chromatic colors, skin tones and gray reference chips of the standard size ColorChecker Video, but is twice as large, measuring 23” x 19.5” x 2.625”(53.3 x 37.5cm). All X-Rite ColorChecker Video targets work with popular filmmaking tools like waveforms, vectorscopes, and zebras.
“Filmmakers and photographers tell stories with their images. Along with light, color plays an essential role in these stories. We want to make sure they tell their story as perfectly as possible, which means starting from an ideal neutral place,” said Liz Quinlisk, Marketing Director Photo & Video, X-Rite. “Time is money, and the new ColorChecker Video XL helps filmmakers get to their creative look faster with less wasted time. No matter how big their story is we now have the right target size for every situation.”
X-Rite ColorChecker Video XL is available as a stand-alone color reference target or combined with two forms of added protection – a choice of a simple carry sleeve or a more robust, fully configurable carrying case.
Founded in 1958, X-Rite Incorporated is a global leader in the science and technology of color and appearance. With its wholly owned subsidiary Pantone, X-Rite employs more than 800 people in 11 countries. The company’s corporate headquarters are located in Grand Rapids, Michigan, with regional headquarters in Europe and Asia and service centers across Europe, the Middle East, Asia and the Americas. X-Rite Pantone offers a full range of solutions used by manufacturers, retailers, printers, photographers, filmmakers, and graphic design houses to achieve precise management and communication of color and appearance throughout their processes. X-Rite Pantone products and services are recognized standards in the printing, packaging, photography, graphic design, filmmaking, automotive, paints, plastics, textiles and medical industries. For further information visit https://www.xrite.com/