XIAMETER® Brand Silicones from Dow Corning Help Formulate Products That Extend the ‘New Car’ Feeling for Consumers

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The XIAMETER® brand from Dow Corning offers silicones that help create products that can aid consumers in maintaining their cars longer.

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Today’s consumers demand more from their cars by driving them longer, but they still want that ‘new-car feel’ to last. We are committed to helping formulators create products that help protect and treat vehicles at an affordable price.

Americans are holding onto their cars for a record high of 11.4 years, according to a recent study from R.L. Polk. With the average age of cars on the rise, product developers are looking for materials that help them meet customer demand for products that keep cars well-maintained and looking sharp.

With a broad range of silicone materials for auto care, the XIAMETER® brand from Dow Corning can help product developers formulate high-quality, cost-effective auto appearance products that do just that. The brand’s emulsions, fluids and copolymers can be the key ingredient in washes, waxes, polishes and glass cleaners for both interior and exterior use.

By providing the superior gloss, water repellency and feel desired by consumers, these XIAMETER® brand products help formulators create standout products that meet market demands. Possible formulations include wash aids, vinyl and trim protectants, tire care treatments, upholstery care products, and leather conditioners.

“Today’s consumers demand more from their cars by driving them longer than ever,” said XIAMETER® Global Market Manager Kevin Murphy. “They are driving them for longer but still want that ‘new-car feel’ to last. The XIAMETER® brand is committed to helping formulators create products that help customers protect and treat their vehicles at an affordable price.”

By offering products at a market-based price point with easy online ordering, the XIAMETER® brand provides a convenient and affordable option for purchasing silicones for automotive appearance applications with the same reliability and consistent quality for which Dow Corning is known.

For more information about XIAMETER® silicones for auto aesthetics applications and to find a distributor in your area, visit http://www.xiameter.com.

About Dow Corning
Dow Corning (dowcorning.com) provides performance-enhancing solutions to serve the diverse needs of more than 25,000 customers worldwide. A global leader in silicones, silicon-based technology and innovation, Dow Corning offers more than 7,000 products and services through the DOW CORNING® and XIAMETER® brands. Dow Corning is equally owned by The Dow Chemical Company and Corning, Incorporated. More than half of Dow Corning’s annual sales are outside the United States.

About the XIAMETER® brand
The XIAMETER® brand from Dow Corning Corporation offers market-based prices for standard silicone products. Introduced in 2002, the brand offers thousands of products, including silicone fluids, emulsions, antifoams, silanes, sealants, resins and rubbers. The XIAMETER® brand is a no-frills model offering cost-effective products through streamlined services and a Web-enabled platform.

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Heather Marinik
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