yellowHEAD and Meta Launch the Meta Startup Hub: A Dedicated Team to Help Startups Grow

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First-of-its-kind collaboration will provide professional and free support to dozens of businesses that have participated in Meta’s training programs

We at Meta strive to support the new generation of groundbreaking start-ups. We have been cultivating and training hundreds of businesses for years, and now we are determined to take this support one step further by creating long-term support that addresses all their needs.

yellowHEAD (http://www.yellowheadinc.com), a leading Israeli company for results-based digital marketing, announced today a first-of-its-kind collaboration with Meta to launch the "Meta Startup Hub," a dedicated team of employees trained by Meta and yellowHEAD to strategically support startups and businesses at the beginning of their journeys. The recruitment and training of employees, as well as the day-to-day care of startups, will be funded by Meta as part of the company's ongoing commitment to the Israeli business ecosystem.

Meta’s extensive activities in Israel include a series of unique training programs designed to support Israeli startups and help them acquire the tools to accelerate sales and expand into new markets. Several new programs started in the last year, such as the E-Commerce School and the B2C Bootcamp, which train dozens of businesses every cycle and are a significant step in their growth process. The Startup Hub marks an evolution of these programs, offering long-term support to growing businesses.

Meta joined forces with yellowHEAD, one of the foremost digital marketing companies in Israel, which offers holistic marketing solutions for global markets and works with dozens of customers around the world, including companies such as Tinder and Wix. Together, yellowHEAD and Meta have set up a dedicated team that will be focused on working with graduates of the training programs to provide them with close guidance on the development and implementation of digital marketing activities. The unique team will undergo professional training with managers from Meta in Israel and yellowHEAD alike, after which it will continue to support the various startups, focusing on building the marketing strategy and implementing it on various social and digital channels.

The joint initiative will provide dozens of businesses with end-to-end professional support that will continue the process that began in the training programs and help entrepreneurs meet their growth goals.

Lee Spungin, VP of Strategic Partnerships at yellowHEAD, who is leading the collaboration, noted: “We are delighted that we were chosen by Meta to lead this project with them. As a company that specializes in digital marketing and has worked for many years with Meta’s media platform, we are confident that we can help guide these start-ups and companies to incredible achievements. "

Nitzan Evron, Meta in Israel, said: "We at Meta strive to support the new generation of groundbreaking start-ups. We have been cultivating and training hundreds of businesses for years, and now we are determined to take this support one step further by creating long-term support that addresses all their needs. We are excited about the collaboration with the innovative company yellowHEAD, and we see the partnership as further evidence of our commitment to the ecosystem in which we operate. Together we will ensure that the start-ups receive the best support and tools on their way to significant growth."

About yellowHEAD
yellowHEAD is pioneering a new era in performance marketing through its unique blend of talent, technology, data and creativity. Founded in 2013, the company delivers unprecedented ROI for campaigns across paid and organic channels including UA, ASO, SEO and creative services based on Alison insights. yellowHEAD delivers cost-effective business outcomes for partners through integrated media strategies underpinned by AI-powered analytics, real-time visualization tools, revolutionary A/B testing technology, and a talented in-house design studio and creative services team. The company has a global team of more than 130 expert marketing specialists, with headquarters in Israel and offices in the US and Europe. For more information, visit http://www.yellowheadinc.com.    

Media Contact:
Lauren Tascan
Fluid Group
lauren @ fluidprgroup.com

Company Contact:
Asaf Yanai
yellowHEAD
asaf.y @ yellowheadinc.com

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Matt McAllister
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