Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

yellowHEAD's Alison Named Technical Innovation of the Year by The Drum

Creative insights platform selected for its ability to help digital marketers ideate, analyze, and optimize high performance ad creative


News provided by

yellowHEAD

Oct 25, 2021, 09:00 ET

Share this article

Share toX

Share this article

Share toX

yellowHEAD’s Alison Named Technical Innovation of the Year by The Drum
yellowHEAD’s Alison Named Technical Innovation of the Year by The Drum

NEW YORK and GA'ASH, ISRAEL, Oct. 25, 2021 /PRNewswire-PRWeb/ -- yellowHEAD (http://www.yellowheadinc.com), the AI-powered performance marketing company, won the award for top "Technical Innovation" at this year's Drum Awards for Digital Industries. yellowHEAD's Alison, an AI-based SaaS platform for creative analysis and insights, earned the award for its unique combination of technology, data, and creativity to help performance marketers design ad creative that engages and converts. Hosted by The Drum, a leading global publisher for the marketing and media industries, The Drum Awards for Digital Industries is a global awards program that recognizes the best practices, companies, and people from across the marketing and communications industry.

"We are extremely honored to be recognized by such a prestigious organization as The Drum," said Shai Karmi, CEO of yellowHEAD. "We have put a lot of research and development into Alison to make it the marketing industry's most important creative analysis and recommendation tool, and it is gratifying to see our efforts recognized on such a big stage. We congratulate all of the other winners, and we look forward to pushing the boundaries of 'Technical Innovation' for years to come."

yellowHEAD’s Alison, an AI-based SaaS platform for creative analysis and insights, earned the award for its unique combination of technology, data, and creativity to help performance marketers design ad creative that engages and converts.

Post this

Ad creative and performance marketing management were once strictly manual processes, but Alison arms marketers with the AI-powered tools to quantify, analyze, and optimize their campaigns at scale. By introducing the right creative elements — from color schemes and music to copy and characters — to appropriate audiences on platforms including Facebook, Google, TikTok, and Snapchat, Alison takes the guesswork out of ad creative and puts technical innovation squarely in the brand marketer's toolbox. Alison uses data derived from proprietary computer vision technology and machine learning algorithms to help marketers drive the greatest possible advertising campaign performance.

In August of this year, yellowHEAD launched Alison 2.0, leveraging recent innovations in statistical modeling and computer vision to improve the platform's capabilities. Platform upgrades in Alison 2.0 include enhanced intelligent recommendations, improved element identification, upgraded automated tagging, enrolled desktop application compatibility, and more.

The Drum Awards for the Digital Industries rewards the companies and people behind the most effective, innovative marketing campaigns throughout the world. Formerly known as the DADIs, this global competition was launched in 2006 and has since attracted remarkable marketing and advertising campaigns from around the world. The work is judged by senior figures from international brands, global consultancies and fast-growing independent agencies. In 2021, the jury represents organizations including Unilever, The Lycra Company, TSB, Boots UK, Ketchum, Getty Images and the US Chamber of Commerce.

Advertisers interested in receiving a demo of Alison or getting started can visit https://www.yellowheadinc.com/contact/. More information about Alison can be found at http://yellowheadinc.com/alison-ad-creative-technology, while a video overview of how Alison works can be viewed at https://www.yellowheadinc.com/technology/.

About yellowHEAD
yellowHEAD is pioneering a new era in performance marketing through its unique blend of talent, technology, data and creativity. Founded in 2013, the company delivers unprecedented ROI for campaigns across paid and organic channels including UA, ASO, SEO and creative services based on Alison insights. yellowHEAD delivers cost-effective business outcomes for partners through integrated media strategies underpinned by AI-powered analytics, real-time visualization tools, revolutionary A/B testing technology, and a talented in-house design studio and creative services team. The company has a global team of more than 130 expert marketing specialists, with headquarters in Israel and offices in the US and Europe. For more information, visit http://www.yellowheadinc.com.    

# # #

Media Contact:
Lauren Tascan
Fluid Group
lauren @ fluidprgroup.com

Company Contact:
Merav Katz
yellowHEAD
merav @ yellowheadinc.com

Media Contact

Matt McAllister, Fluid PR, Inc., +1 (510) 229-9707, [email protected]

Facebook

SOURCE yellowHEAD

Related Links

http://www.yellowheadinc.com

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.