NEW YORK (PRWEB) April 20, 2020
As we step into a new, global chapter on the 50th Anniversary of Earth Day, ECOfashion Corp will host a digital Earth Day Event as a call to action to protect human and planetary wellness. The event will be curated by Marci Zaroff, ECOlifestyle pioneer, Founder/CEO of ECOfashion Corp and author of ECOrenaissance, and will feature notable “Illuminartists” from Zaroff’s book, such as actress, supermodel and activist, Amber Valletta, zero-waste champion and Package-Free Founder/CEO Lauren Singer, “Orange is the New Black” actress, Producer and environmentalist Alysia Reiner, and author of The OMD Plan: Swap One Meal a Day to Save your Health and Save the Planet, environmental leader and Red Carpet Green Dress Founder Suzy Amis Cameron, among others. The virtual summit will also celebrate the launch of ECOfashion Corp’s newest sustainable fashion brand, YES AND. The event will commence via ZOOM at 5:30pm EST. The lineup will include star musical performers, a relaxing Sound Bath and an engaging forum led by ECOrenaissance thought leaders with a shared passion for co-creating a stylish AND sustainable world.
The event will open with a performance from singer, producer, YouTuber and actor, Alex Aiono, followed by a Sound Bath led by Meditation Teacher and author, Sara Auster sponsored by TONIC.
The summit is a call to action uniting industry trailblazers around a collective vision to accelerate positive impact in food, fashion and beauty — from organic and regenerative agriculture to a “rebirth” of humanity through a more conscious and sustainable popular culture. Connecting the lifestyle dots, other expert panelists include Robyn O’Brien, Co-Founder of rePlant Capital, author of The Unhealthy Truth, speaker, financier and builder of a better food system, who will address the current crisis on our farm workers, Susan Griffin-Black, Co-Founder of EO Products, who will share the beautiful benefits of pure organic essential oils as accessible to EveryOne, and Samata Pattinson, CEO of Red Carpet Green Dress, who will discuss the power of collaboration at the Academy Awards and beyond.
The event will be moderated by Kaley Roshitsh, Women’s Wear Daily’s (WWD) Sustainability Editor. Roshitsh is known as the go-to source for sustainability in the fashion industry and was the first reporter to take on the sustainability beat at the famous trade publication, where Marci is also a regularly featured thought leader and columnist.
Marci Zaroff saw this global pause, paired with the 50th Anniversary of Earth Day, as an opportunity to unify the ever-growing community of ecolifestyle advocates and general public alike. “We have the power to design a cleaner, greener, healthier future. With a common focus on the greater good, we can be the change, and wear the change, we wish to see in the world.”
This event shines a light on ECOfashion Corp’s latest brand, YES AND. ECOfashion Corp, a “GreenHouse of Brands,” which also includes Farm to Home and MetaWear, will donate a percentage of sales to RESET, its innovative and groundbreaking farm project that ensures a lasting impact on India’s cotton belt and champions regenerative organic farming. Their primary purpose is to support farmers with the tools they need in transition to regenerative organic, while addressing climate change mitigation, soil health, women’s empowerment, cradle to cradle principles, and farmer livelihoods.
Digital Gift Bags will comprise earth-friendly products and services from complementary organizations who share many of ECOfashion Corp's core values.
By visiting joinyesand.com/pages/RSVP, the public can register for this FREE event, taking place on Wednesday April 22nd from 5:30-7:30PM EST on ZOOM.
About YES AND
YES AND is hailed as a timely, digitally native, modern and sustainable fashion brand, created by ECOlifestyle pioneer and authority, Marci Zaroff. The brand introduces responsibly luxurious, GOTS certified organic apparel to the masses at an accessible price point. YES AND was created to break the stigma that sustainable fashion has to compromise style, quality, fit, color, comfort or price. The vibe is edgy, flattering, and fun AND is certified organic, low impact dyed, and ethically made.
According to the Textile Exchange, the fashion industry is one of the largest global air and water polluters, representing 10% of the planet's carbon impact and 20% of Earth's industrial freshwater pollution.
About ECOfashion Corp
ECOfashion Corp is a Social Purpose Corporation (SPC), focused on people, planet, and prosperity, and was founded in 2019 by ECOfashion pioneer, serial entrepreneur, expert and author Marci Zaroff, with the vision to transform the fashion and textile industries through inspiration, education, innovation and collaboration. By leading with modern design, high quality and affordability, the ECOfashion Corp "GreenHouse™" of brands includes YES AND (direct-to-consumer sustainable apparel online), Farm to Home (organic bed and bath on QVC), MetaWear (turnkey sustainable apparel and home manufacturing), and RESET (a regenerative, in-conversion-to-organic cotton farm project in India.)