YES! Athletics Celebrates GivingTuesday with a Buy One, Give One campaign supporting Beat the Streets Philadelphia

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YES! Athletics Celebrates GivingTuesday with a Buy One, Give One campaign during the month of December 2020, joining millions around the world participating in the global generosity movement

Beginning this GivingTuesday and continuing for the month of December, YES! Athletics will inspire generosity by giving one pair of wrestling shoes for every pair sold to Beat the Streets Philadelphia.

GivingTuesday is a global generosity movement, unleashing the power of people and organizations to transform their communities and their world. GivingTuesday will kick off the generosity season this year by inspiring people to give back on December 1, 2020, and throughout the year.

YES! Athletics is excited to partner with Beat the Streets Philadelphia this holiday season to provide the necessary wrestling gear for girls participating in the program. Yes! Athletics hopes to give 50 pairs of wrestling shoes during the December campaign. To support this campaign, go to http://www.yesathleticsusa.com and use code GIVING. Shoes will be delivered to Beat the Streets Philadelphia by January 15th.

Deb North, Founder of Yes! Athletics shared her excitement for the program, “This is exactly the type of organization I was looking to support. I am excited to be able to support BTS Philly and their programs. If a pair of shoes can prompt a girl to start in this sport, it could change the trajectory of her life considerably.”

Ben Reiter, Senior Director of Strategic Partnerships for BTS Philly shares in Deb’s enthusiasm. “I am excited to form this partnership and look forward to a long relationship with Yes! Athletics. We truly appreciate the generosity and passion that this company shows for the sport of wrestling and for the youth we serve.”

GivingTuesday was launched in 2012 as a simple idea: to create a day that encourages people to do good. Over the past nine years, this idea has grown into a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity.

People demonstrate generosity in many ways on GivingTuesday. Whether it’s helping a neighbor or stranger out, showing up for an issue or people we care about, or giving to causes we care about, every act of generosity counts. GivingTuesday has raised billions of dollars for critical causes around the world and gets 21 billion impressions on social media from people and organizations speaking up for the causes that matter to them and encouraging others to get involved in their communities.

"GivingTuesday inspires people all around the world to embrace their power to drive progress around the causes they care about, not just on one day but throughout the year." said Asha Curran, GivingTuesday’s CEO, and co-founder. "With country and community leaders, millions of organizations, and countless givers of all kinds, GivingTuesday is creating a shared space where we can see the radical implications of a more generous world."

Those who are interested in joining YES! Athletics’ GivingTuesday initiative can visit https://yesathleticsusa.com. For more details about Beat the Streets Philadelphia, visit https://btsphilly.org. For more details about the GivingTuesday movement, visit the GivingTuesday website (http://www.givingtuesday.org), Facebook page (https://www.facebook.com/GivingTuesday) or follow @GivingTuesday and #GivingTuesday on Twitter.

About YES! Athletics
YES! Athletics is a sporting goods company by women, for women.

Born during a wrestling gear shopping trip with her youngest daughter Annie, YES! Athletics empowers young female athletes by filling the gap in sporting goods for girls in sport.

Youth girls participating in traditionally male sports are both vulnerable and brave. Yes! Athletics supports this vulnerability and bravery with sporting goods in feminine styles and colors specifically designed and manufactured for girls with no size conversion needed. Girls should not be limited in sports by limited options!

YES! Athletics Mission: To empower young females to try sports they might not have previously considered by offering traditionally male sports gear in feminine styles and colors. Yes! Athletics helps females feel welcome and recognized. Offering shoes male athletes have traditionally worn in styles and colors appealing to female athletes, Yes! Athletics supports girls in sport.

About Beat the Streets Philadelphia
Beat the Streets Philadelphia was founded on the principle that all children have the potential to become productive citizens when provided the proper support. This belief has endured since the establishment of our first program in 2009 located in the city of Camden, NJ.

Beat the Streets Philadelphia Mission: Beat the Streets Philadelphia (BTSP) is a sports-based youth development nonprofit that is committed to fostering the holistic growth of student-athletes living in at-risk under-served communities. BTSP implements mentoring, academic support, and wrestling programs throughout the greater Philadelphia region as vehicles to ‘Positively Alter Life’s Trajectory.’

About GivingTuesday
GivingTuesday is a global generosity movement unleashing the power of people and organizations to transform their communities and the world. GivingTuesday was created in 2012 as a simple idea: a day that encourages people to do good. Over the past eight years, it has grown into a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity.

Whether it’s making someone smile, helping a neighbor or stranger out, showing up for an issue or people we care about, or giving some of what we have to those who need our help, every act of generosity counts, and everyone has something to give. GivingTuesday strives to build a world in which the catalytic power of generosity is at the heart of the society we build together, unlocking dignity, opportunity and equity around the globe.

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Deb North

Cecily Pickering
@YesAthletics
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